SEO Content Analyst

2 weeks ago

Canada Better Collective GmbH Full time

We are...

Better Collective, the vibrant hub of renowned sports brands like Action Network, Playmaker, Canada Sports Betting, VegasInsider, RotoGrinders, and more As a leading iGaming media company, we are dedicated to fostering a transparent and secure sports betting environment through cutting-edge technologies, expert analysis from industry sports strategists, and the development of trusted media platforms. We are a community of passionate experts, driven to provide Canadian fans with unparalleled insights into the world of sports and sports betting. Our team of dedicated professionals brings a uniquely Canadian perspective to this exciting and rapidly growing industry.

Whether you're a sports fanatic through and through or just someone who appreciates the camaraderie of sportsmanship, a job here is an opportunity to make an impact and grow your career. It means you get to work in an environment where your passion can shine, making your work purposeful and enjoyable. Even if sports aren't your primary focus, you'll quickly discover that our organisation values teamwork, collaboration, and a bit of fun, making it a welcoming and inclusive place to work. Join us and become part of an exciting journey

You are...

An analytical thinker with in-depth knowledge of SEO best practices, and can effectively communicate SEO instructions to writers. You excel at researching keyword data, analysing competitors, and know how to structure a content brief to maximise SEO potential and value to readers. We're looking for highly-motivated, self-starters that can work well independently, while also communicating proactively with their team.

Ideally, you have 2-3 years of SEO experience in content creation, editing, or strategy, and can confidently craft long-form writing briefs. You will also be responsible for high-traffic page maintenance to ensure freshness, relevance, and quality. Prior sports or sport betting knowledge is not necessary, but applicants should be able to learn quickly. You will report to the SEO Performance Manager, Canada, and work alongside writers and editors to help build and scale some of the top sports media brands in Canada.

This is an incredible opportunity to join a highly motivated team poised for success, and one that prides itself on great culture and a positive work environment. If you're looking for an opportunity to help shape and grow a company within an exciting and rapid growth industry, we encourage you to apply Please note, this role is open to candidates located anywhere within Canada.

You will...

  • Conduct thorough competitor analysis to identify gaps, opportunities, and trends in the iGaming sector.
  • Utilise Surfer SEO and Ahrefs to craft detailed content briefs that guide writers in producing SEO-focused articles.
  • Ensure content briefs include targeted keywords, content structure, headers, and on-page optimization guidance.
  • Collaborate closely with writers and editors to align content with SEO best practices and high editorial standards.
  • Apply fundamental understanding of SEO to optimise existing pages, improving search rankings and overall performance.
  • Analyse rankings and search performance, recommending and implementing optimization strategies.
  • Stay up-to-date with trends in iGaming and Canada sports, translating knowledge into audience-focused content.
  • Demonstrate continuous learning and adaptability in the ever-evolving iGaming industry.
  • Provide valuable input and contribute to brainstorming sessions, content ideation, and overall SEO strategies.

You have...

  • 2-3 years of experience in SEO editing, content writing, or strategy.
  • Experience using SEO tools like Ahrefs, SEMRush, Google Search Console, Surfer, or Moz.
  • Expertise in SEO best practices and strategies, such as keyword research, competitive analysis, and more.
  • A high attention to detail and ability to write clear instructions.
  • Excellent knowledge of all aspects of written English.
  • Exceptional communication skills and ability to work independently on a remote team.
  • Confidence providing constructive feedback to writers.
  • Ability to stay informed about industry trends, search engine updates, and emerging SEO techniques.

Nice To Haves...

  • Bachelor's degree in Marketing, English, Journalism, Communications, or other field.
  • Knowledge of the North American sports landscape, particularly NFL, NBA, college basketball and football, MLB and the NHL.
  • Knowledge and understanding of sports betting terminology.
  • Experience uploading, editing, and writing content within WordPress or similar content management system.
  • Ability to work with and edit HTML or CSS.

What we offer...

  • Generous benefits package and unlimited PTO
  • Annual bonus
  • Paid parental leave
  • RRSP Matching
  • Tons of growth opportunities
  • A fun and kind team supporting your success and always down to do something fun

It is better to be equal

We are an equal opportunity employer and diversity is what gives us the little extra that we need. We believe diverse teams help us make better products. We hire for cultural growth and welcome people of all genders, ethnicity, ages, stories, nationalities, religions, and backgrounds.

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of

experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and the community.

#J-18808-Ljbffr

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