Content Marketing Team Leader
2 weeks ago
Graphite is a boutique digital marketing agency that builds scalable growth engines for consumer technology companies such as Ticketmaster, MasterClass, BetterUp, and Honey.
We specialize in search engine optimization (SEO), content strategy, mobile app growth, and conversion optimization. With headquarters in San Francisco and team members across the United States, Canada, Latin America and Europe, we are ready to welcome our next team memberWe're looking for an experienced Growth Lead (SEO Lead) who will be responsible for creating and prioritizing our Growth / SEO roadmaps in collaboration with Graphite's Growth Leads and external product, engineering, design, and executive teams.
This role requires you to be resourceful, creative, and persistent to make growth marketing a successful strategic initiative for partners.
You feel comfortable taking full ownership of your projects and working in a performance-driven environment while cultivating a strong sense of team and collaboration.
Work collaboratively on complex, large-scale, time-critical projectsForecast performance, set targets, build reporting, and communicate pacing towards targets
Monitor the performance of top consumer tech companies we work with and their competitors
Analyze digital marketing campaigns, website performance, identify trends, and provide recommendations
Conduct AB tests that optimize the overall marketing program
Craft compelling business cases for growth marketing projects including opportunity sizing with Analytics and Finance teams
Identify, evaluate, and prioritize scalable web platform and page-level SEO projects based on traffic and revenue growth opportunities
Coordinate with data science to perform analysis on organic traffic changes.
Support other project Leads and external teams as needed
SEO:
At least 3+ years of agency or in-house experience with technical SEO and content strategy. General experience and awareness of the digital marketing space, including paid search, SEO, social, some digital marketing strategies, etc. Programmatic SEO is a huge plus
Data Analysis:
Exceptional data analysis skills (you are the go-to spreadsheet person on your team)
Web & App:
Strong understanding of how the web and native app ecosystems work
Tools:
Experience working with a number of data and product tools (Google Analytics, Excel, Data Studio, Amplitude, SEMRush, Ahrefs, Asana, Jira, etc.)
Programmatic
SEO:
Beyond best practices, we build SEO engines that scale. Indexation and architectural components, testing infrastructure, and high quality dynamically created local and marketplace content that fulfills the user's intent
Premium Data-Driven Content:
Data-driven approaches often lead to heavily optimized mediocrity. Premium approaches often lead to beautiful content with an uncertain return on investment. Often companies either have low-quality data-driven content or premium content based on intuition. We use proprietary technology that leverages data to quantify the largest opportunities within the content and combine this with a premium editorial style guide to produce content that is both delightful and drives conversions
Based on 10+ years of experience and testing, we provide custom design solutions to dramatically increase key conversion funnels such as New User Experience (NUX), Authentication (Signup & Login), Commerce (Purchase & Cart), and App Growth (New Downloads & Retention)
In order to build a sustainable robust growth strategy, we focus on building teams and processes that can be successful well beyond our engagement.
How we'll helpYou will have autonomy and agency to drive projects forward, and own decisions and outcomes
Flexible Work Environment -Flexible Work Environment - Everyone's optimal work style is unique. We optimize for productivity and performance, not time spent in an office. Help us build an optimal work environment that fits you as an individual
We offer flexible PTO. Benefits -We will ensure you have quality health care coverage and opportunities to further your education
Graphite provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information or any other protected classification.
We build scalable growth engines for consumer tech companiesFuture of SaaS is on Pallet — Where creators turn their community into recruiting networks
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