Content Writer
3 weeks ago
Who We Are:
BoomerangFX is a dynamic and innovative digital marketing agency specializing in maximizing online visibility and engagement for our clients. We pride ourselves on our creative approach, cutting-edge strategies, and commitment to delivering exceptional results.
Position Overview:
We are seeking a talented and versatile Content Writer to join our team. The successful candidate will be responsible for creating engaging and compelling content for a variety of platforms, including paid media, websites, and landing pages. This individual will play a crucial role in enhancing brand messaging, driving conversions, and elevating our clients' online presence.
Key Responsibilities:
- Develop high-quality content tailored to specific target audiences, ensuring consistency in tone, style, and brand voice.
- Collaborate closely with our marketing team to understand client objectives, target demographics, and campaign goals.
- Create persuasive and impactful copy for paid media campaigns, including ad copy, social media posts, and sponsored content.
- Write compelling website copy that effectively communicates brand messaging, product features, and value propositions.
- Craft engaging content for landing pages that drives conversions and encourages user interaction.
- Conduct thorough research on industry trends, competitor strategies, and target audience preferences to inform content development.
- Optimize content for SEO to improve search engine rankings and increase organic traffic.
- Stay updated on emerging technologies, digital marketing trends, and best practices in content writing and digital advertising.
Qualifications:
- Bachelor's degree in English, Communications, Marketing, or related field.
- Proven experience as a content writer, preferably in a digital marketing or advertising agency.
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
- Strong understanding of digital marketing principles and strategies.
- Proficiency in SEO best practices and keyword research tools.
- Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.
- Excellent communication and collaboration skills, with the ability to effectively convey complex ideas and concepts.
- Creative thinker with a passion for storytelling and a knack for crafting engaging narratives.
- Proficiency in content management systems (CMS) and digital marketing tools/software (e.g., Google Analytics, SEMrush, Adobe Creative Suite) is a plus.
Benefits:
Dental care
Extended health care
Paid time off
Schedule:
Monday to Friday (9 AM – 5PM)
Full time in office (required)
Ability to Commute:
Mississauga, ON (required)
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