Event Marketing Manager

2 weeks ago


Toronto, Ontario, Canada Notified Full time

Essential Duties:

  • Collaborate with marketing leadership to develop and implement Notified's event marketing plan. Spearhead initiatives to meet objectives based on brand awareness, lead generation, customer retention and advocacy, and more.
  • Plan, organize, and execute events, including identifying event goals, coordinating logistics, working with crossfunctional and external teams, managing budgets, and reporting.
  • Manage the execution of industry tradeshows, including identifying key events, managing event vendors, assisting with booth selection, installation and reconfiguration, compiling cost estimates, coordinating with internal teams supporting the event, maintaining pre
- and post-show communication, and creating reports to track actual expenditures, etc. ensuring cost effectiveness and timelines are met.

  • Manage and execute Notified customer events, including Customer Summit, Advisory Board, and regional events.
  • Collaborate with marketing and sales leadership to identify regionspecific field marketing that supports the regional sales strategies.
  • Establish and maintain a professional relationship with various company vendors to ensure order specifications are correct and timelines are met.
  • Collaborate with the design team to ensure event graphics and messaging accurately and creatively represent the Notified brand.
  • Responsible for ordering and tracking event inventory including collateral, giveaways, etc.
  • Analyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metrics using CRM and other marketing tools.
  • Negotiate and execute contracts for large
- and small-scale events.

  • Stay uptodate with the latest event marketing trends, technologies, and strategies.

Minimum Qualifications:

  • A minimum of 35 years of experience in an event marketing role
  • Proven experience as an Event Marketing Manager, with a strong passion for creating customer experiences that wow
  • Demonstrated ability to manage budgets, timelines, and multiple projects simultaneously
  • Experience working with vendors and contractors to execute successful events
  • Excellent written and communication skills
  • Strong analytical skills and experience with event data analysis
  • Ability to work collaboratively with internal teams and external partners
  • Willingness to travel to support events

What's next

Don't meet every single requirement?

About Notified:

Notified is committed to making it easy for brands to create and share powerful stories with the world.

Our suite of world-class, award-winning solutions and our dedicated customer service team are relied upon by more than 10,000 global customers, from growing businesses and public companies to some of the world's most recognizable brands.

Notified's solutions help businesses effectively share and amplify their stories—to customers, investors, employees and the media.

From press release distribution via GlobeNewswire to earnings calls, IR websites, social listening, media engagement, webinars and digital experiences, Notified has you covered.

Notified is a part of West Technology Group, LLC (formerly Intrado Corporation) controlled by affiliates of certain funds managed by Apollo Global Management, Inc.

(NYSE:

APO). Notified is headquartered in New York, N.Y.

Equal Opportunity Employer/Veterans/Disabled

ABOUT US

  • Connecting people with each other and the right information is mission critical. Our Company develops innovative cloudbased technology to make it easier, more effective and more efficient to make the right connections. Our solutions put people in sync with each other and the right information, so they gain the insight needed to reach better decisions on the issues that matter most. We do it with a laser focus on reliability.
  • The Company is a leading provider of technologydriven, communication services, serving Fortune 1000 companies and other clients in a variety of industries, including telecommunications, retail, financial services, public safety, technology and healthcare. For more than 30 years, we have been leading the way in hosted and cloudbased solutions.
  • Our solutions connect people with each other and the information needed to gain insights for better decisions on the issues that matter most
-
Information to Insight.

ABOUT THE TEAM

  • Notified is a business segment within West, and is the world's only communications cloud for events, public relations, and investor relations to drive meaningful insights and outcomes. Our Events Cloud enables event planners, marketers, and communications professionals to create unforgettable experiences which build brand and community engagement through hybrid events, conferences, trade shows, town halls, and product launches. Notified's PR Cloud enables public relations professionals to reach global audiences, monitor brand sentiment, send press releases via GlobeNewswire, measure success, and drive earned media. Navigate

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