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Product Specialist, Marine
3 months ago
Reports to: Senior Director, Marine, OPE & Field Network
Oversee organization's wide marine product information requirements, communicate, and support internal stakeholders and boat builder partners respectively. Develop educational training plans and material, focusing on product features and benefits.
Key Duties & Responsibilities- Training Materials - Develop a high level of product knowledge and market information that can assist in the positioning of key models. Prepare, distribute educational training materials for dealers, boat builder partners and staff that support existing and new product introductions.
- Competitor Analysis - Perform specific market research, analysis and reports which includes detailed competitive analysis of pricing and features & benefits that supports the positioning of our current & new models.
- Product Planning - Develop product plan requirements based on market input, data and research. Work with Yamaha Japan and their affiliates to confirm mid-term product plans, and be the leading voice for Yamaha Canada future needs. Communicate detailed product information to all internal departments with ongoing support.
- P&A Integration - Work directly with Parts & Accessories development to advance the selection of key accessories and rigging parts to ensure availability at time of product launch.
- Marine Special Markets - Oversee and administer all activities related to Special Markets (B2B) Factory Clinics. Support sales team with necessary technical application to completing government tenders and price quotes.
- Events - Support marketing at various dealer, media, consumer and press events as required.
- Degree/Diploma: College Degree
- Program of Study: Technical, Research, academic background, and Sales would be a plus
- Years of Experience: Minimum 5-10 years
- Type of Experience: Recreational Boating Industry and Yamaha Marine product knowledge required
- Highly motivated with the ability to work independently and manage own time effectively.
- Excellent organization and planning skills.
- Oral and written communication skills with natural ability to build solid working business relationships.
- Strong analytical skills and technical aptitude and understanding of mechanical systems.
- Ability to communicate marine product features and consumer benefits.
- Working knowledge of Microsoft Office Suite is required.
- A valid driver's license and boat operator's card.
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