Content Strategist

1 week ago

Toronto, Ontario, Canada The Globe and Mail Full time

COMPANY OVERVIEW

:

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

Being part of the Globe Content Studio team at The Globe and Mail requires a passion for excellence and an unwavering commitment to innovation in a fast-paced and dynamically evolving environment. Demonstrating these characteristics in the workplace every day is what makes our people the foundation of our success.

We support a culture in which employees can live their ideals, develop their abilities, creatively contribute to the success of the organization and be recognized, appreciated and rewarded for doing so. If you are the best in your field, we'd like to hear from you.

POSITION OVERVIEW:

Throughout the year, Globe Content Studio publishes a range of content, from editorial stories to Sponsor Content and client-authored articles – they reach B2B and B2C audiences across a variety of themes. We are looking for a Content Strategist with a strong background in journalism and marketing to join our team.

This position is primarily responsible for ideating and overseeing client campaigns within Globe Content Studio. The successful candidate will develop and execute content strategies based on audience interests and client business objectives, using your journalistic and analytical skills to guide the creation, delivery and promotion of useful, inspiring and effective content. You will identify growth opportunities for the portfolio, making data-informed decisions to create new business opportunities that will resonate with existing and prospective clients.

KEY RESPONSIBILITIES:

Pitching: Work closely with advertising sales teams on RFPs and pro-active opportunities, pitching creative content ideas that suit client goals, and from an audience perspective are backed by performance data and market opportunities. Content production : Work with sales reps, program managers, editors, writers, videographers, designers, influencers and other creators to deliver stories that are aligned with client business goals and appeal to The Globe and Mail's audience. Create or oversee the development of content formats spanning text (print and digital), photo, video, graphics and audio, optimized for mobile consumption. While every day brings new and enjoyable challenges, a propensity to be able to effectively manage a high volume of work that spans several content topic areas is required. Establish, track and assure adherence to budgets. Supporting the broader Studio efforts in trade marketing as needed. Social media amplification: Collect assets, build ads, execute, monitor and optimize paid-social media campaigns across various platforms to amplify special report storytelling. Digital-first innovation: Implement digital and mobile-first strategies and programs that integrate within a broader marketing mix and deliver on The Globe's promise to be innovative and deliver quality content with measurable results, including traffic and reach. Be open to experimenting with generative AI tools as we establish their viability and suitability for content production. Business strategy: Leverage data and insights in conjunction with the Media Strategy team to improve content strategies and identify new business growth opportunities. Stay ahead of emerging digital marketing, tech and content trends in an ever-changing landscape.

QUALIFICATIONS:

Practical skills and experience

Bachelor degree or diploma in Journalism, Communications, Media Studies or related field. Minimum of 3 years of experience in digital media. Experience in print media is an asset. Strong skills in substantive editing: the ability to edit for structure, meaning, clarity, tone and libel. Comfortable in digital and print environments. Superior writing, copywriting and content creation skills. Understanding of SEO and SEM best practices and experience implementing information architecture to make content easier to discover. Understanding of the marketing funnel and customer journey and how content can strategically support and impact at every level. Project management skills to maintain editorial schedules and deadlines within seasonal and ongoing campaigns. Ability to quickly understand business needs and industry trends, and translate complex ideas into an editorial direction. Experience with social media and relevant research tools. (Experience with paid social ads an asset.)

Characteristics

Solutions-oriented: A self-starter who takes ownership of multiple project-based tasks; a proactive, innovative and accountable problem solver. Agile: Suited for a fast-paced, results-based environment, requiring flexibility to adapt to evolving needs. Collaborative : A team player that brings an enthusiastic approach to client service, working seamlessly with people in different roles. Innovative : An ability to demonstrate creativity, a willingness to experiment, to thrive on change, and to view the occasional failure as a learning experience. Inclusive : Values diversity of thought and strives to represent different intersections of experience and identity at every step of the content production process, with DEIB principles informing that way you work.

WHY CHOOSE THE GLOBE:

The Globe's mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.

As Canada's most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

Competitive compensation to ensure we hire, retain and reward team members Hybrid work environment that promotes work-life balance Generous vacation and flexible work arrangements Parental leave top-up Competitive health and dental benefits Defined Benefit pension plan Annual wellness subsidy On-site chiropractor and registered massage therapist Employee and family assistance program Free digital subscription to and 40% off other Globe products Education assistance for external training courses

SUPPORTING YOUR GROWTH:

We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values. There are lateral and upward advancement opportunities for rewarding and developing careers. We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing. We support continuing education and provide both internal and external opportunities for training and development.

  • Content Strategist

    1 week ago

    Toronto, Ontario, Canada IIQAF Full time

    We are looking for a Content Strategist to manage all writing material we create for business purposes, from online guides and articles to newsletters and social media posts. Content Strategist responsibilities include publishing our monthly newsletter, tracking website traffic and user engagement and generating new blog post topics. If you have creative...

  • Content Marketing Strategist

    1 week ago

    Toronto, Ontario, Canada Informal Systems Full time

    Content Marketing StrategistFull TimeCanada, USA - RemoteAbout InformalWe believe in creating trust in software and money and are looking to grow the team with exceptional individuals who share our passion for building this future.Informal is structured with 5 business units which include:Cosmos Hub: A core developer of the Cosmos Hub blockchain working on...

  • Content Marketing Strategist

    1 week ago

    Toronto, Ontario, Canada Informal Full time

    Content Marketing Strategist Full Time Canada, USA - Remote About Informal Informal Systems is a remote-first company with team members worldwide: Toronto, Berlin, Lausanne, Brazil, and more. We are structured like a worker's cooperative, where important corporate actions are subject to one-person-one-vote democratic control by the members. We believe...

  • Content Strategist/Writer

    1 week ago

    Toronto, Ontario, Canada Paralucent Full time

    Join our team as a Content Strategist/Writer and work closely with our clients to grasp their needs, objectives, and brand essence. Your main task will be crafting captivating content that truly connects with the target audience. No SEO expertise needed!Your Key Responsibilities:Content Creation:Produce and polish top-notch content for websites, blogs,...

  • Web Content Strategist

    1 week ago

    Toronto, Ontario, Canada OLIVER North America Full time

    #LI-CN1 #LI-FD1 #mid-senior:About the role:OLIVER is hiring a Web Content Strategist to be a part of Unilever Canada's Digital Media, Content and Commerce team You will be embedded as a critical team member into the day to day operations of the team's organization, supporting some of Canada's most loved brands.What you will be doing: Overall_ Develop and...

  • Content Strategist

    1 week ago

    Toronto, Ontario, Canada The Globe and Mail Full time

    COMPANY OVERVIEW:The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.We are committed to fostering diversity and...

  • Content Strategist

    1 week ago

    Toronto, Ontario, Canada Equest Full time

    COMPANY OVERVIEW:The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.We are committed to fostering diversity and...

  • Content Strategist, Programming, Tsn, Media

    1 week ago

    Toronto, Ontario, Canada Bell Full time

    Req Id: 417126At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world.If you're ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell...

  • Brand Strategist

    1 week ago

    Toronto, Ontario, Canada Arrivals + Departures Full time

    We are committed to building an environment where everyone feels included, valued, and heard. Diversity and inclusion are an important part of our everyday work, and it is our belief that they enable us to reach our goal of seeing the world differently. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities,...

  • Social Media Strategist

    1 week ago

    Toronto, Ontario, Canada Blue Ant Media Full time

    TELLING CAPTIVATING STORIES TO AUDIENCES EVERYWHERE- Our productions and media brands are a product of our employees who are passionate experts in all of these areas. They are fanatical about creating outstanding content and experiences; and enthusiastic about delivering it on new and evolving platforms.We actively seek out people who embody our core values:...

  • Content Strategist, Experience Design

    1 week ago

    Toronto, Ontario, Canada Autodesk Full time

    Job Requisition ID # 24WD78012Position Overview When applying, please include your resume and updated portfolio + password._Responsibilities: Define a vision, purpose, and strategy for developing content and controlled language that supports the business goals of our M&E industry team, including recommendations for how we measure success, evaluate, and...

  • Jr Social Media Strategist

    1 week ago

    Toronto, Ontario, Canada Arrivals + Departures Full time

    Arrivals + Departures is an equal opportunity employer. We are committed to building an environment where everyone feels included, valued, and heard. Diversity and inclusion are an important part of our everyday work, and it is our belief that they enable us to reach our goal of seeing the world differently. We strongly encourage applications from Indigenous...

  • Creative Strategist

    1 month ago

    Toronto, Ontario, Canada CBTW Americas Full time

    Salary: 65000 to 70000Hi We're Kulin (pronounced Koo • lin), we're a performance marketing agency focusing on the direct-to-consumer eCommerce industry. We partner with brands across many verticals, from haircare products and food & beverage, to custom luxury sofas and biodegradable phone cases.We manage over $10M per month in ad spend and focus on helping...

  • Creative Strategist

    4 weeks ago

    Toronto, Ontario, Canada CBTW Americas Full time

    Salary: 65000 to 70000Hi We're Kulin (pronounced Koo • lin), we're a performance marketing agency focusing on the direct-to-consumer eCommerce industry. We partner with brands across many verticals, from haircare products and food & beverage, to custom luxury sofas and biodegradable phone cases.We manage over $10M per month in ad spend and focus on helping...

  • Assistant Medical Strategist

    1 week ago

    Toronto, Ontario, Canada Klick Health Full time

    About Klick HealthWork Term: Permanent, Full-timeWork schedule: 40 hours per weekLocation: Toronto, ON (Hybrid)As an Assistant Medical Strategist, you will support medical strategy initiatives for Klick's clients while building on your understanding for multiple products and disease states. You will critically review content developed by others in the...

  • Content Designer

    1 week ago

    Toronto, Ontario, Canada The Select Group Full time

    Position Title:Content Designer Duration: 6 months+ extensionsThe successful candidate will: Operate on teams and projects based primarily in Canada, and potentially the US Turn complex financial and regulatory concepts into user-friendly, accessible copy Deliver UX copy, information architecture, other key artifacts Work closely with Product Designers, UX...

  • Social Media Strategist

    1 week ago

    Toronto, Ontario, Canada icuc Full time

    Company DescriptionICUC is a team of creatives, strategists, content creators, and social media managers working directly with brands to deliver first-class social media expertise that brings their unique stories to life.You can become a part of a fast-paced, exciting, and fun work environment, all from the comfort of your own home - ICUC is a fully remote...

  • Content Writer

    1 week ago

    Toronto, Ontario, Canada Paralucent Inc Full time

    As a Content Strategist/Writer , you'll collaborate closely with clients to understand their needs, goals, and brand identity. Your primary focus will be on creating compelling content that resonates with the target audience. SEO optimization is not required for this role. Responsibilities:Content Creation:Write and edit high-quality content for websites,...

  • Content Designer

    1 week ago

    Toronto, Ontario, Canada The Select Group Full time

    Content Designer | Toronto, ON | ContractA top 5 banking client in Canada is partnering with TSG to bring on a Content Designer for an exciting new opportunity. Please review the details belowTitle: Content DesignerDuration: 6-months (potential extensions and/or FTE conversion)Location: Toronto, ON (1 day a week on-site)Start Date: Late June/early JulyThe...

  • Content Designer

    1 week ago

    Toronto, Ontario, Canada The Select Group Full time

    Position Title: Content Designer Duration: 6 months+ extensionsThe successful candidate will: Operate on teams and projects based primarily in Canada, and potentially the US Turn complex financial and regulatory concepts into user-friendly, accessible copy Deliver UX copy, information architecture, other key artifacts Work closely with Product Designers, UX...