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Director Product Marketing
3 months ago
As part of the marketing team and reporting to the Vice President of Brand and
product Marketing, you will be responsible for product marketing related to the
Vention platform and applications, from a messaging and positioning point of view to
executing launch campaigns. This position has one direct report: a product marketing
specialist. We are looking for someone who wants to build the product marketing
function in a fast-growing environment. More specifically, you will:
Product Marketing
- Lead product marketing for Vention core software products (i.e., MachineBuilder, MachineLogic, MachineCloud, MachinePortal, etc.), and applications - including technical messaging, value proposition positioning, takedown statement, etc.
- Define and execute a go-to-market strategy for new applications and software/feature launches, including target audience, channel selection, campaign format, co-marketing opportunities, and planning to make the launches pertinent all year long.
- Develop a clear product strategy that aligns with the company's overall goals and objectives, ensuring the product meets customer needs and drives business growth.
- Lead "Marketing" deliverables of the TMP process for new software/feature and application launches.
Product Management and Competition
- In collaboration with Product Managers, maintain competitive intelligence on competitor's products and their evolving go-to-market strategies. Also, stays updated on industry developments, competitor activities, and customer feedback to inform product decisions.
- Working closely with Sales stakeholders, benchmark and provide pricing guidance for Vention's Saas and applications offering to the organization.
- Support Annual Product Roadmap, and Quarterly Product Review (QPR), bringing market intelligence and feedback to new product investment decisions.
- Work with brand marketing to support the Analyst Relation playbook, educating the market on Vention's platform, application, and product offerings.
Marketing Communications
- Act as a technical authority within the marketing team, providing input and reviewing copywriting, visual selection, etc.
- Suggest asset types per launches (ex: carrousel, photos, videos) and ensure proper exécution.
• Support various brand, event, and content initiatives, bringing product and industry expertise forward.
• Strong analytical skills to understand and identify patterns, conclude on AB testing, and leverage user feedback to optimize the product and improve user experience continuously.
• Cross-functional collaboration skills to work with sales enablement to educate Account Executives on product offerings (i.e., value proposition, competitive positioning, takedown statements, etc.).
• Strong communication skills to clearly articulate the product vision, strategy, and updates to internal teams, stakeholders, and customers.
• Strong presentation and storytelling abilities are essential in conveying the product's value proposition and gaining stakeholders' buy-in.
- Bachelor's degree in marketing, Engineering, or equivalent.
- 10+ years of product marketing experience in the context of a rapidly growing Saas company, robotics or automation.
- Strong work ethic and a "can-do" attitude.
- Experience in competitive intelligence in the context of technical/engineering products.
- Experience in subscription-based pricing, including bundling and packaging.
- Strong organizational skills and capacity to thrive in a fast-paced environment.
- Knowledge of both official languages is a must.
How We Take Care of You
- Flexible paid time off and remote work policies
- Complimentary beverages and snacks so that you are fueled and ready for your day
- Global comprehensive health plans so you feel your best
- Career growth opportunities. Your future matters.
- Fun-filled social events curated based on diverse interests for our team to celebrate together. From sponsored sports teams to trivia nights
- Time off to volunteer and give back to your community.
What to Expect in Your Interview
- Initial Call
- Meet the Team
- Challenge
- Decision & Offer
Commitment to Equal Employment Opportunity
Our culture is an uplifting environment for high achievers. The fast-paced, high-performance environment will give you the opportunity to build products, processes and strategies that will have a lasting impact.
When you join Vention, you join a team of professionals with a diverse variety of experiences, backgrounds, and perspectives. Together, we strive to nurture a supportive and inclusive work environment for all. We push each other to achieve extraordinary results and forge long term relationships as a result of the intensity and passion.
We're passionate about helping you do your best work. Claim your seat and find out what you can do
If you're unsure if your experience perfectly matches our job posting, we encourage you to apply anyway We are happy to chat and get to know you better while you can understand the role as well.
