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Social Media Coordinator

3 months ago


Toronto, Ontario, Canada The Loft - Toronto Full time

The Loft is a boutique branding and marketing studio committed to elevating and scaling startup Fashion & Beauty e-commerce brands.

Our team of passionate creatives and strategists deliver exceptional results through a combination of creativity, aesthetics, data-driven insights and industry expertise.


Position Overview

Responsibilities

  • Develop, implement, and manage social media strategies for fashion and beauty ecommerce brands across Instagram, TikTok and Pinterest.
  • Create engaging and visually appealing content, including images, videos, and graphics, tailored to each platform.
  • Schedule and publish content across social media channels, ensuring optimal timing and consistency.
  • Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
  • Analyze social media metrics and performance, providing insights and recommendations for improvement.
  • Stay uptodate with the latest social media trends, tools, and best practices to ensure our clients remain competitive.
  • Collaborate with the marketing team to align social media efforts with overall marketing strategies and campaigns.
  • Conduct regular social media audits and competitor analysis to identify opportunities for growth and improvement.
  • Assist in planning and executing social media advertising campaigns to drive engagement and conversions.

Qualifications:

  • Proven experience as a Social Media Coordinator or similar role, preferably within the fashion and beauty industry.
  • Strong understanding of Instagram, TikTok, and Pinterest, including their respective algorithms and best practices.
  • Proficiency in social media management tools (e.g., Hootsuite, Later).
  • Experience with graphic design and video editing software (e.g., Adobe Creative Suite, Canva).
  • Excellent written and verbal communication skills.
  • Creative mindset with a keen eye for aesthetics and detail.
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong analytical skills and ability to interpret social media data.
  • Passion for fashion, beauty, and ecommerce.

Benefits:

  • Competitive base pay
- commission structure

  • Flexible work hours
  • Hybrid work
The Loft is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.