Svp Global Marketing

1 week ago

Toronto, Ontario, Canada Equinix Full time
SVP Global Marketing & Chief Marketing Officer

Equinix is the world's digital infrastructure company, operating 240+ data centers across the globe and providing interconnections to all the key clouds and networks.

Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments.

Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We are a fast-growing global company with 20 years of consecutive quarterly growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,100 networks and 3,000+ cloud and IT service providers in 32 countries spanning six continents - and counting

A leadership role at Equinix means you will drive and collaborate on work that impacts the world. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success.

Job Summary


As SVP of Global Marketing and Chief Marketing Officer, you will be responsible for driving growth for Equinix by developing and executing marketing strategies that align with the company's overall goals and objectives while keeping up with the latest trends and technologies.


You will drive the end-to-end go-to-market demand generation strategy, including - digital awareness and demand, brand awareness, communication, and preference to achieve commercial outcomes.


This critical executive role leads Product and Solution Marketing, Product Led Growth (PLG) Marketing, Field and Partner Marketing, Segment Marketing, Content, Brand, Digital, and Corporate Communications.


The CMO will lead a function that drives revenue growth through both marketing-enabled sales (via account expansion and targeting of new segments) and also product-led growth (PLG) targeting technical practitioners via a digital journey resulting in self-service revenue.

Actively collaborates with regional stakeholders, business unit leaders, sales and customer care and revenue operations leaders to play a significant role in translating the company's strategy into revenue.


Responsibilities:

Develop and execute global marketing strategy:

  • Develop marketing strategy: Develop and implement global and customer-led marketing strategies.
  • Build a customersensing function for the business: Drive a discipline to gain, utilize and socialize customer feedback to identify requirements and behaviors across the org that fuels profitable growth.
  • Evolve the Equinix brand: Develop brand strategy in order to drive awareness and compelling messaging that aligns with current and future needs targeting the evolving persona.
  • Lead communications as a service: Drive globally coordinated programs utilizing Executive Communications, Industry Analyst Relations, Influencer Relations, Public Relations and Internal Communications. Drives narrative and storytelling on overall company strategy, transformation in a compelling and inspiring way. This includes the messaging of company purpose, crisis communications and company stance on external issues where Equinix needs to have a voice.
Build and scale process-based capabilities

  • Transformational leadership: constantly assess and adjust relative performance of function vs external emerging best practices ensuring.
  • Drive global consistency: Develop consistent marketing processes and systems globally.
  • Enhance marketing performance: Enhance performance orientation by setting and measuring performance targets that are aligned with business outcomes.
  • Drive automation of analytics and processes: Identify and improve processes that can be automated, utilize AI or streamlined to enable scale, competitive advantage, and increase customer experience.
  • Define and codify critical processes: Identify and define critical processes such as digital demand generation, ABM and product launch to drive best practices and consistency.
Foster an innovative and collaborative culture

  • Create close relationships with key stakeholders (regional presidents, country managers, sales leaders, business unit leaders, executive team).
  • Drive efficient and atscale third party relationships: Manage external agencies and relationships with marketing services to achieve global outcomes efficiently.
  • Motivate employees around shared vision and change story in line with marketing transformation and focus on growth and development of talent.
  • Shape a collaborative, transparent, and entrepreneurial culture, in tandem with the corporate leadership team.

Knowledge and Experience:

  • Substantial, demonstrated track record in leading digital/brand/product marketing organizations.
  • Proven experience of effectively leading marketing teams globally.
  • Experience leading Product Marketing/Pa

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