Manager, Media Strategy

2 weeks ago

Toronto, Ontario, Canada Canadian Tire Corporation Full time

What you'll do

As the Manager of Media Strategy & Planning, you will lead media planning for all advertising campaigns run by CTC's retail media network, Triangle Retail Media (TRM). Your media planning expertise will be used to understand TRM's clients' goals and build campaigns that can exceed their performance expectations. You will lead a team of planners to build and set up the campaigns, as well as support generation of insights on performance metrics. Your responsibilities will include:

  • Leading a team to build advertising campaigns using TRM's onsite and offsite suite of products, setting up campaigns to reach TRM's clients objectives (e.g., awareness, conversion), including developing recommendations on budget allocation across ad products, building audience, and campaign flighting strategy
  • Working closely with the Activation team to ensure campaigns are executed as planned
  • Partnering closely with the Sales team to understand client needs and proactively recommending new campaign set-ups to reach their objectives
  • Proactively seeking opportunities to enhance campaign planning processes, methods, systems and/or services by defining standard operating procedures to better serve the business & our partners
  • Leveraging campaign planning tools to provide strategic direction on tactics in media plans
  • Presenting research, insights, campaign performance and recommendations to key internal and external stakeholders
  • Building and developing an integrated planning team accountable for leading the preparation, writing, and presentation of integrated media plans, proposals and analysis that satisfy client objectives
  • Working media partners (e.g., Meta, Google, Criteo, Pinterest, Flipp, 3rd party vendors) to refine TRM's strategic roadmap
  • Sharing case examples of campaign performance and aggregated performance trends in regular business reviews with key stakeholders

What you'll bring

  • 5+ years of experience in advertising campaign planning in the digital media/advertising industry, with a strong preference for experience in retail media networks
  • Deep knowledge of campaign planning tools and optimization strategies
  • Deep technical knowledge of campaign planning tools and optimization strategies in digital advertising with an excitement to produce meaningful insights, counsel and planning for our partners' business objectives
  • History of creating high ROAS media plans and targeting recommendations
  • People leadership skills with experience managing 2-3 junior planning team members
  • Critical thinking skills with an ability to tackle unique projects with a positive and problem-solving mindset
  • Fast learner with ability to establish relationships quickly and manage projects under pressure
  • Results and detail oriented, expects and requires innovation from their team
  • Bachelor's degree required

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

#LI-RM1

About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

  • Media Strategy Associate, Search

    2 weeks ago

    Toronto, Ontario, Canada True Media Llc Full time

    Open position in True Media Toronto, ON office location; Hybrid work schedule: 3 days in office, 2 days remote.The Media Strategy Associate, Search manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media and/or Coegi search clients. The Media Strategy Associate, Search must have an understanding of paid...

  • Manager Media and Content Strategy

    2 weeks ago

    Toronto, Ontario, Canada St. Michael's Hospital Full time

    Unity Health TorontoUnity Health Toronto is a leading hospital network in Toronto with a legacy of providing compassionate, excellent care to our communities. Our organization, which includes St. Joseph's Health Centre, St. Michael's Hospital and Providence Healthcare, serves patients, residents and clients across the full spectrum of care while investing in...

  • Media Planner

    2 weeks ago

    Toronto, Ontario, Canada Dentsu Media Full time

    The Media planner is the steward of the tactical communications planning process and provides mid-level strategic recommendations to the senior media team and/or clients. The Media Planner is expected to have strong working knowledge of the media landscape in Canada and experience using media planning and research tools. The Media Planner is expected to be...

  • Media Coordinator

    2 weeks ago

    Toronto, Ontario, Canada Dentsu Media Full time

    Company DescriptionWe are Dentsu. We innovate the way brands are built. That means we do things differently so they're better than before. In this way, we make our clients' most important marketing assets—their brands—win in a changing world. Dentsu is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and...

  • Media Supervisor

    2 weeks ago

    Toronto, Ontario, Canada Dentsu Media Full time

    Company Descriptiondentsu is transforming advertising as a force for growth and a force for good. It has become the destination for employees to cultivate meaningful careers and for brands to accelerate growth like never before. Media is the largest area of specialism within dentsu international, and is brought to markets globally through three award-winning...

  • Manager, Content Business Strategy and Analytics

    2 weeks ago

    Toronto, Ontario, Canada Bell Media Full time

    Req Id: 416918At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world.If you're ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell...

  • Manager, Media Strategy

    2 weeks ago

    Toronto, Ontario, Canada Canadian Tire Corporation Full time

    What you'll doLead a team to build advertising campaigns using onsite and offsite products, setting up campaigns to reach clients' objectivesWork closely with the Activation team to ensure campaigns are executed as plannedPartner with the Sales team to understand client needs and recommend new campaign set-upsEnhance campaign planning processes, methods,...

  • Media Manager

    2 weeks ago

    Toronto, Ontario, Canada Kingstar Media Full time

    Job TitleMedia ManagerLocationToronto, ON (hybrid work model)DeadlineOngoing recruitmentBackgroundCanada's fastest growing full-service Performance Marketing Agency, located in Toronto's historic Distillery District, is looking to fill a full time Media Manager role. This role will allow an individual to develop in-depth knowledge of the direct response...

  • Media Strategy Director

    2 weeks ago

    Toronto, Ontario, Canada Humanise Full time

    Glassroom Toronto is looking for a Media Strategy Director who will be responsible to help lead the day-to-day business strategy across key agency accounts in Toronto and help elevate Glassroom's strategy product in the marketplace. This is a pure strategy and client leadership role where the expectations will be to develop and maintain a high level of...

  • Media Strategy Director

    4 weeks ago

    Toronto, Ontario, Canada Humanise Full time

    Glassroom Toronto is looking for a Media Strategy Director who will be responsible to help lead the day-to-day business strategy across key agency accounts in Toronto and help elevate Glassroom's strategy product in the marketplace. This is a pure strategy and client leadership role where the expectations will be to develop and maintain a high level of...

  • Director of Media Strategy

    2 weeks ago

    Toronto, Ontario, Canada Marketers on Demand Full time

    Marketing / PR / Events Marketers on Demand is searching for a Director of Media Strategy to join our client's growing team A role where you will oversee their entire digital landscape as an industry thought leader. You are not afraid of challenges and enjoy encouraging your teams to innovate daily This is a hybrid working environment (2-3 days/week in...

  • Media Strategy Planner

    2 weeks ago

    Toronto, Ontario, Canada Havas Group Full time

    HybridAgency:Havas Health & YouJob Description Summary:The Senior Media Strategist is a key member of the Health Media Hub team and is responsible for delivering smart, innovative and performance driven campaigns for its healthcare clients. You will serve as a strategic resource and partner on clients' current state and areas of opportunities across media...

  • Social Media Strategist

    2 weeks ago

    Toronto, Ontario, Canada Blue Ant Media Full time

    TELLING CAPTIVATING STORIES TO AUDIENCES EVERYWHERE- Our productions and media brands are a product of our employees who are passionate experts in all of these areas. They are fanatical about creating outstanding content and experiences; and enthusiastic about delivering it on new and evolving platforms.We actively seek out people who embody our core values:...

  • Social Media Account Manager

    2 weeks ago

    Toronto, Ontario, Canada Qode Social Media Marketing Full time

    Please apply on Social Media Account Manager - Qode Social Job Posting Qode Social is a Toronto-based full-service Social Media Marketing Agency. We're seeking a self-motivated Social Media Account Manager to join our dynamic team. Why should you want to work for us? We are a growth-focused agency that constantly challenges the status quo. We're looking...

  • Social Media Coordinator

    2 weeks ago

    Toronto, Ontario, Canada Gladstone Media Full time

    Gladstone Media is a boutique strategic marketing, advertising & multimedia production agency. We're seeking a Social Media Coordinator to join our fast-paced studio in Liberty Village.Social Media CoordinatorThe Social Media Coordinator is responsible for delivering a wide range of digital marketing initiatives within a multidisciplinary boutique...

  • Paid Social Media Specialist

    2 weeks ago

    Toronto, Ontario, Canada True Media Llc Full time

    The Social Media Specialist is responsible for the implementation, management, and optimization of social campaigns. Responsible for executing effective and innovative social media campaigns on Facebook, LinkedIn, Twitter, Instagram, and any other emerging social platforms. The Paid Social Specialist is expected to bring a data-driven approach to campaign...

  • Media Excellence Director

    2 weeks ago

    Toronto, Ontario, Canada Dentsu Media Full time

    Company DescriptionOur mission is to _Drive Business Performance. _We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through...

  • Social Media Video Editor

    2 weeks ago

    Toronto, Ontario, Canada Blue Ant Media Full time

    TELLING CAPTIVATING STORIES TO AUDIENCES EVERYWHEREOur productions and media brands are a product of our employees who are passionate experts in all of these areas. They are fanatical about creating outstanding content and experiences; and enthusiastic about delivering it on new and evolving platforms.We actively seek out people who embody our core values:...

  • Social Media Specialist

    2 weeks ago

    Toronto, Ontario, Canada Qode Social Media Marketing Full time

    This position is 2 days in-office (Yonge and Wellesley Subway Station)_ DUTIES AND RESPONSIBILITIES_ Work as a lead account manager for social media Manage a team of community managers responding to customer inquiries or escalating to client stakeholders where appropriate Work closely with client and internal stakeholders Strategize with creative and...

  • Paid Social Media Specialist

    2 weeks ago

    Toronto, Ontario, Canada True Media Canada Full time

    Open position in all True Media office locations including Toronto, ON or Calgary, AB; Hybrid work schedule: in office/remote. The Paid Social Media Specialist is responsible for the implementation, management, and optimization of social campaigns. Responsible for executing effective and innovative social media campaigns on Facebook, LinkedIn, Twitter,...