Senior Specialist, Digital Media

1 week ago


Toronto, Ontario, Canada The Influence Agency Full time
Senior Paid Media Specialist

Our client, a well-known international CPG company is looking for a new Senior Paid Media Specialist to contribute to their team.

This role is perfect for an ambitious and sociable digital media expert who cares about continuous improvement and collaboration. This hire will find themselves surrounded by a community that cares about team success and personal growth.

In this role, you'll be a key player in our client's digital landscape, creating campaigns that resonate with audiences worldwide.

You'll work with established brands and a wide variety of platforms to maintain the company's strong foothold in their market and maximize profitability.

From optimizing ad spend to analyzing performance metrics, you'll play a pivotal role in shaping their online presence and driving tangible results.

As a Senior Paid Media Specialist you will:

Work closely with internal teams to own digital media planning and strategy, then execute on those campaigns throughout the year.

Organize and execute paid social and programmatic campaigns to drive engagement and reach wide audiences across various platforms such as Pinterest, You Tube, Facebook, TikTok, etc.

Work with partnering customers on their digital platforms to support and execute media buys.
Conduct post-campaign reporting and performance analysis, using insights to recommend strategic changes across associated channels.
Support the analysis of data/metrics using enterprise tools, Analytics 360, etc.
Collaborate with ad trafficking, serving, and other relevant stakeholders to effectively manage the digital media process.
Review and test new digital media channels and evaluate future opportunities.

Monitor, identify and track consumer trends, ensuring the digital strategy remains relevant based on evolving trends and insights from key stakeholders and agency partners.

Cultivate strong cross functional working relationships, building trust and a high degree of communication.

3-5 years of digital marketing experience; Strong knowledge of various digital media technologies (e.g., and social ad serving channels (e.g., Meta, Pinterest, TikTok, Linkedin, Youtube, etc.).

~ Prior experience with ad ops on digital/social channels, ideally in the retail space.
~ Well-versed in MS Office.

As a valued member of a team that cares deeply about community, collaboration, and culture, successful team members will:
Flexible, hybrid working model
~Comprehensive health/dental benefits, including paid sick/floater days, company pension plan and continuing education program
~

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