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Senior Paid Media Specialist
3 months ago
- Collaborate cross-functionally with team members to bring marketing strategies to life across a wide variety of channels and platforms.
- Work closely with internal teams to own digital media planning and strategy, then execute on those campaigns throughout the year.
- Organize and execute paid social and programmatic campaigns to drive engagement and reach wide audiences across various platforms such as Pinterest, You Tube, Facebook, TikTok, etc.
- Work with partnering customers on their digital platforms to support and execute media buys.
- Conduct post-campaign reporting and performance analysis, using insights to recommend strategic changes across associated channels.
- Support the analysis of data/metrics using enterprise tools, Analytics 360, etc.
- Collaborate with ad trafficking, serving, and other relevant stakeholders to effectively manage the digital media process.
- Thoroughly research and understand the company's target audience, ensuring effective reach and engagement.
- Review and test new digital media channels and evaluate future opportunities.
- Monitor, identify and track consumer trends, ensuring the digital strategy remains relevant based on evolving trends and insights from key stakeholders and agency partners.
- Cultivate strong cross functional working relationships, building trust and a high degree of communication.
- 3-5 years of digital marketing experience; preferably in CPG.
- Strong knowledge of various digital media technologies (e.g., DSPs, Analytics, etc.) and social ad serving channels (e.g., Meta, Pinterest, TikTok, Linkedin, Youtube, etc.).
- Experience in collaborating with agency partners to execute buys, conduct optimizations, and monitor effectiveness.
- Prior experience with ad ops on digital/social channels, ideally in the retail space.
- Well-versed in MS Office.
- Actively seek out opportunities to connect, engage and work effectively with cross-functional team members.
- Continuously strive towards personal development and growth.
- Possess an ambition and hunger for success in their work.
- Bring positive energy to a team, creating personal connections.
- Conduct their work with an entrepreneurial spirit and creativity.
- Maintain a holistic and global perspective of their work, understanding how their contributions fit into the larger picture.
- Pride themselves as a reliable business partner for various teams.
- Thrive when given the freedom and autonomy to demonstrate their skills in a way that's best for them.
- Flexible, hybrid working model
- 4 weeks vacation
- Comprehensive health/dental benefits, including paid sick/floater days, company pension plan and continuing education program
- Incentive bonus program
- Travel opportunities
- Continuous mentorship and guidance from leadership
- A caring and supportive team environment
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