Group Account Director

2 weeks ago

Toronto, Ontario, Canada Wavemaker Full time

About the Role:


In this role you will be the key liaison between the client and the media community providing leadership, strategic direction, and input for the media plans.


You will effectively leverage experience, knowledge, and skills to push innovative thinking and set challenging team goals and objectives balancing client, company and team needs.

Oversight and approval of the development of objectives and strategies, as well as the related ideation to support such goals.


You will be required to ensure that tools and systems are effectively applied to planning and buying activities, with the goal of optimizing deliverables and providing solid rationale to recommendations.

You will have day-to-day relationships with senior client leaders and serve as the key Wavemaker contact for partner agencies.

Three Best Things About The Job:

  • Lead client-facing work for notable brands that have an appetite for innovation and exploring the new and different
  • Opportunity to be a part of Wavemaker's growth and legacy in the industry
  • A chance to be a part of a dynamic and multitalented team; with access to best in class, tools, and research

Your Impact:

  • Manage all aspects of the client business providing superior customer service while maximizing business opportunities
  • Responsible for meeting business KPI's
  • Lead and manage all strategic channel planning activities associated with assigned account(s)
  • Lead development of planning objectives and strategies that align with the client's marketing direction
  • Oversee optimization of media programs to continually meet client objectives
  • Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client's basic business issues
  • Steward relationship with outside agency partners (creative, PR, promotion, etc.)
  • Work with analytic partners to gauge media performance and KPI's to determine the extent to which the original objectives and strategies were met
  • Ensure appropriate media tools are being used
  • Manage strategy team ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged
  • Actively incorporate tools into client planning process/lead workshops in Facilitator role
  • Understand client compensation structure and implications of plan changes
  • Acts as a positive role model through example
  • Proactively keep abreast of industry trends and share knowledge with team

Your Qualifications:

  • Minimum 3 years as Associate Director/Director experience
  • Bachelor's Degree in Business, Project Management, or related field; OR equivalent professional experience
  • Direct client service experience
  • Demonstrated supervisory, delegation and strong mentorship skills
  • Working knowledge of Syndicated tools (DDS, Prisma, DCM, DBM & Vividata etc.)
  • Proficient with Microsoft Office Suite

About You:

  • Digitally savvy: uses digital and social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.
  • Interest in video disciplines (traditional, online, digital, etc.)
  • Interest in emerging technologies and the burgeoning video ecosystem
  • Works well in a team setting
  • Thrives in fast paced environment
  • Embraces PACED (Passionate, Agile, Collaborative, Entrepreneur, Diversity) core values
  • Utilizes Relationship Media
  • Desire to learn, develop and progress

About Wavemaker:

At Wavemaker, we believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent.

Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless.

We do our best work for brave brands and people who want to be challenged to go further and faster.

We know it's not easy, but if it's in you, we will get it out of you.

Our 7,200 people across 88 markets provoke growth for some of the world's leading brands and businesses.

Our attitude of Positive Provocation is enabled by:
- deep knowledge we have of our clients' business
- confidence to challenge what's gone before
- the support to go further than we thought possible

We are part of GroupM, WPP's global media investment management company.

  • GroupM and all its affiliates embrace and celebrate diversity and inclusivity. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know._ _We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global cli

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