Field Marketing Associate

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Objective & Purpose

Are you interested in supporting marketing programs that build demand and drive business results? Do you prefer a fast-paced environment where every day offers different challenges, ideas, and opportunities? Are you passionate about demand generation and, providing value added knowledge at each step of the buyers' journey? Do you love data and measuring and tracking results? Then we're looking for you to join our North America small and midsize business Marketing team.

As a Field Marketing Associate, you will play a crucial role in supporting the day-to-day execution of marketing campaigns across our new business segments. Your responsibilities will include refining and owning specific initiatives, as well as providing essential support for field marketing campaigns and programs. The perfect individual will have experience in pulling and analyzing marketing data to make future decisions. If you're passionate about marketing, have excellent communication skills, and thrive in a dynamic environment, we'd love to hear from you

Key Responsibilities

• Establish strong relationships with key segment marketing leads.
• Ensure all programs are fully integrated across different channels and tactics according to the segment strategy.
• Support Field Marketing team with day-to-day execution of campaigns and programs
• Strong understanding of sales processes and how they align to marketing planning.
• Ensure timely and quality execution of plans, working with Field Marketing Managers (FMM)s, and shared services.
• Campaign, channel and program performance reporting providing data and insights for enhancement.
• Team admin and project support as required
• Manage the nurture process (refresh implementation and on-going monitoring and optimizing)
• Collaborate with FMMs on the execution of expansion on programs into the Partner ecosystem.
• Support the team's event needs – including both in-person and virtual (webinars) – through coordination and production support.
• Work closely with cross-functional teams to communicate new campaigns to support campaign enablement across the business.
• Continually innovate on content and programs to elevate the customer experience wherever possible.
• Continuously track and monitor offer/campaign/creative effectiveness. Deliver relevant reports and present insights to keep the organization abreast of marketing activities; forecast, measure, analyze, refine, improve and report on the impact of programs.
• Other projects as required.

Education & Required Skills

• Degree level education with 3-5 years marketing experience in B2B industry
• Experience in field marketing
• Experience with CRM ), marketing automation (Eloqua/Marketo), analytics and business insight tools (Tableau), webcast platforms (On24), content and calendar management tools (Smartsheet), and video platforms (Iris/Consensus)
• Strong written communication and content marketing skills
• Strong communication and interpersonal skills
• Background in marketing for events and webinars
• Self-starter who is committed to the job and seeks empowerment and accountability.
• Proven organizational skills and ability to prioritize and manage multiple tasks, events, and projects.
• Strong team player
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market dynamics.
• Knowledge of B2B sales cycle
• Experience working directly with sales & success teams (and corresponding leadership teams)
• Strong influencer and team champion (must be energetic and passionate about marketing, our products, our customers, and the company)
• Commitment to professionalism and collegiality is required.
• Flexibility and willingness to step outside the box and take on unique projects as they are presented.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy . Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 60, ,900 CAD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount, and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:

Requisition ID: | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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