National Marketing and Communications Manager

2 weeks ago


Puslinch, Canada Trouw Nutrition Full time

KEY RESPONSIBILITIES:

Specific responsibilities include, but are not limited to the following:

  • Shape the marketing strategy, annual plans, and communication tactics for the company.
  • Lead a team of marketing specialists including digital marketing
  • Implement standards and best practices for market and competitive intelligence
  • Provide overall leadership in the promotion of our branded products and services as the foundation of our value proposition
  • Shape and implement the internal communications strategy around our "Return to Sustainable growth" strategy strategy explanation, progress updates (multimedia together with North America Managing Director) with the goal of improving company engagement through communication.
  • Provide marketing support to our Dealer network; ensuring correct use of our branding guidelines
  • Responsible for Corporate Communications
  • Represent Trouw Nutrition North America on the Global Marketing and Communications Community
  • Crisis communication plan professionalization and stakeholder training

Digital Communications

  • Responsible and accountable for managing multichannel digital communications platforms and content
  • Ensure customer engagement and customer journeys are assessed through all the channels and digital touch points
  • Ensure performance metrics and analytics are used to measure outcomes across the organization
  • Ensure ongoing alignment and collaboration with the Global Marketing and Communications team

Reporting and Analytics

  • Oversee marketing budget forecasting and reconciliation to business goals
  • Measure and report performance of all marketing campaigns and assesses against goals (ROI and KPIs).
  • Track all marketing and sales data and creates written reports and verbal presentations to bring to senior executives.
  • Adjust marketing campaigns and strategies as needed in response to collected data and business feedback

PREFERRED HIRING CRITERIA:

  • BA or Masters degree in Marketing, Advertising, Communications, Business, or related field, MBA preferred
  • Strong business accume, acquired through industry experience and/or through education;
  • Minimum 1012 of experience working in a commercial or marketing environment;
  • Analytical thinking with an entrepreneurial mindset.
  • Strong project management and time management skills.
  • Ability to lead and function as a team player in a crossfunctional management structure;
  • Demonstrated success in shaping organization culture.
  • Exposure to Digital, Web, and omnichannel marketing, considered an asset.
  • Exhibit excellent oral and written communication and interpersonal skills.
  • Ability to communicate to all different levels in the organization, with targeted messages.
  • Strong crosscultural interpersonal skills and ability to relate well to people at all levels.
  • Experience working in a fastpaced deadlineoriented environment
  • Selfmotivated with a positive and professional approach to management.
  • Experience in agriculture, pharmaceutical, feed or food industry preferable;
  • English required, French is an asset.

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