media Senior Media Planner

2 weeks ago

Montreal, Quebec, Canada Wavemaker Full time

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you.

Our 7,200 people across 88 markets provoke growth for some of the world's leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • D eep knowledge we have of our clients' business
  • Confidence to challenge what's gone before
  • The support to go further than we thought possible

We are a part of GroupM, WPP's global media investment management company.

About the role

The Senior Media Planner is responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position works closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition.

Three Best Things About the Job:

  • Lead client-facing work for notable brands that have an appetite for innovation and exploring new and different
  • Opportunity to be a part of WAVEMAKER's growth and legacy in the industry
  • A chance to be a part of a dynamic and multi-talented team ; with access to best in class, tools and research

Key responsabilities

  • Work closely with the Client Business Lead and Manager to prepare all channel (digital, print, OOH, broadcast) media plans inclusive of; target and geography analysis, budget allocation across channels, scheduling, support levels, developing and reviewing RFPs, program/site selection and reporting
  • Effectively uses agency's proprietary planning process to fuel strategy and insights
  • Explore and evaluate new media opportunities and determine how they fit within client business objects and budgets
  • Mentor planning assistant(s) and oversee the day to day running of the account ensuring tasks are completed
  • Assist in the facilitation of competitive analysis as required
  • Develop agency points of view on media opportunities for submission to the client
  • Play a key role in the budget and client billing process to ensure accuracy
  • Write and maintain status and contact reports to ensure efficient workflow to meet deadlines
  • Minimum 2 years as a Planner/Buyer
  • Ability to communicate concisely and clearly both orally and in writing in English and French
  • University or College degree/diploma in Media, Marketing, Business, or related field and/or relevant years of experience
  • Demonstrates understanding of media basics and concepts
  • Working knowledge of Syndicated tools (PMB, Evaliant, DDS, Comscore , etc.)
  • Proficient with Microsoft Office Suite
  • Demonstrates accuracy and attention to detail
  • Self-starter who demonstrates initiative
  • Ability to manage multiple projects
  • Ability to delegate and oversee Assistant workload
  • Team player who can step in and help drive strategy against a landscape that is in constant change
  • Thrives in fast paced environment

GroupM is the #1 global media investment management group. We offer the intelligence to find or create valuable audiences, the power to engage them most effectively and efficiently, and the ability to create desired marketing outcomes. It serves as the parent company to WPP media agencies including Mindshare, Wavemaker, MediaCom, and Essence. For more information on the company, please visit

GroupM and all its affiliates embrace and celebrate diversity and inclusivity.We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together.

GroupM encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, please let us know.GroupM thanks all applicants, however only those who qualify for an interview will be contacted.

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