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Content Marketing Manager

3 months ago

Toronto, Ontario, Canada Introhive Full time

About Introhive


Introhive is an AI-powered SaaS platform designed to help organizations realize the full value of their relationships and underutilized data across their business to increase revenues, employee productivity and to improve customer experience management.


We've grown a lot since we began our journey in 2012, but our core mission remains the same - help B2B organizations capture and deliver Customer Intelligence to teams, when and where it matters most to find, win, and grow more business.


Introhive is the fastest growing B2B customer intelligence platform, recognized as a category
leader in sales intelligence and data quality management software by
G2 Crowd, a
top 10 fastest growing technology company in
Deloitte's Fast 50 Awards three years in a row, and the
MarTech 2020 Breakthrough Award winner for
Best CRM Innovation.


Responsibilities

  • Working with VP of Marketing, build Introhive's content strategy and manage an agile content calendar that aligns with key gotomarket activities and alwayson campaigns.
  • Lead the blog strategy to turn Introhive blog into an industry leading knowledge hub and contributing to brand awareness and pipeline generation.
  • Implement effective content distribution strategies to maximize the reach and impact of our content across various digital channels and platforms.
  • Craft compelling brand narratives that resonate with our target audience, highlighting Introhive's value proposition, unique selling points, and impact.
  • Use SEO and analytics tools to conduct keyword research, competitive analysis and other research methods to understand user intent to inform content strategies.
  • Work closely with our SEO agency and Head of Brand & Communications to manage our backlink strategy
  • Develop stories that showcase customer success, industry insights, and thought leadership to enhance our brand's authority.
  • Lead the development and execution of the social media strategy to enhance brand visibility, engagement, and audience growth.
  • Assist team with marketing material and create visually appealing infographics, brochures and presentations.
  • Ensure all internal teams are aware of the various content generated and utilizes them to drive successful prospects and customer engagement.
  • Collaborate with internal teams to ensure cohesive and effective corporate messaging across all communication channels.

Qualifications

  • Minimum 57 years of experience in content writing and content strategy role at a B2B SaaS company
  • Experience creating written content ranging from thought leadership to technical products
  • Strong knowledge of growth marketing areas outside of SEO, such as paid media, copywriting, A/B testing, product, and brand marketing
  • Strong editorial skills and an eye for creating highquality, engaging content that drives conversions
  • A deep understanding of all areas of SEO, with a strong emphasis in Content Marketing
  • Understanding of the B2B SaaS space with experience in high growth companies
  • Knowledge of standard and current SEO practices
  • Knowledge of HTML/CSS is preferred
  • Experience with SEO reporting
  • Strong project management skills and ability to manage multiple projects

Why Introhive?

We are one TEAM We attract the best and brightest and we empower them. We value each other and do what it takes to make each other successful. We treat our customers and partners the same way. We embrace the power of unity, diversity, and collaboration in all that we do.

Hiver Perks

  • Some Hiver Perks are available only to full time permanent employees of Introhive._
  • Flexible Work Hours
  • Unlimited Paid Time Off
  • Remote or Hybrid Work Supported
  • Health & Dental Benefits
  • Retirement Plans
  • Employee EAP
  • Employee Resource Groups
  • Mentorship Programs
  • Continuing Education Programs
  • Maternity/Parental Leave
- **A Chance to be Part of Something Great