Performance Marketing Manager/Director

2 weeks ago

Toronto, Ontario, Canada Ascend Fundraising Solutions Full time

Founded in 2010, Ascend Fundraising Solutions online and in-venue fundraising platform and solutions have been used by some of the world's most notable non-profit organizations such as United Way, Vancouver Canucks foundation, Canadian Olympic Foundation, Canadian Institute for the Blind, Kansas City Chiefs foundation , Boston Red Sox foundation, Big Brothers Big Sisters, Thunder Bay Regional Health Science Foundation, Arizona Humane Society and many others.

We are disrupting the fundraising model by helping charitable organizations, raise funds by using our electronic raffle solutions, raise recurring donations, build on their donor datasets, build deeper engagement from their donor databases, and achieve record donor revenues.

As a leading provide of strategy and technology for 50/50 raffles, sweepstakes, and Catch the Ace raffles, we've helped over 500 charitable organizations raise over $1 billion on our platform to date, and we're only just getting started.

At Ascend FS, we're not just keeping pace with the dynamic collegiate sports industry—we're setting the pace. We're seeking not just a strategist but a hands-on achiever who thrives on crafting something from the ground up.

If you've steered projects from concept to execution and are ready to navigate the exhilarating challenges of a fresh landscape, we're looking for you.


Planning and Execution :

Craft comprehensive go-to-market (GTM) strategies for each client on a quarterly/seasonal basis, incorporating insights from channel experts across organic and paid media, and lifecycle marketing.

all GTM projects using Notion, ensuring team alignment and timely updates of tasks and milestones.

Regularly develop compelling copy for diverse marketing assets and document key learnings from campaigns in Notion to refine future strategies.

and continuously update marketing playbooks to standardize best practices and enhance efficiency across clients.

and Resource Management :
Lead a team of freelancers, including designers, developers, and analytics experts, optimizing resource allocation and cost efficiency.

Implement and oversee an experimentation framework to test new growth strategies across various channels, and develop tailored acquisition, conversion, and retention strategies.

and evaluate new growth channels based on quantitative and qualitative data, formulating experiments to determine their potential scale or discontinuation.

3-5 years of experience in performance marketing
~ and Technical Expertise:
Strong capabilities in directing the design and development of engaging ad creatives and high-conversion landing pages.
~ ability to foster productive relationships and work cohesively within team settings, ensuring alignment and synergy in project execution.
~ and Organizational Skills:
Keen attention to detail and precision in managing complex data sets and analytics.
~ project management skills, with a demonstrated ability to manage multiple projects simultaneously under tight deadlines, ensuring timely and successful delivery

grow a company that helps charities and NPOs fund their charitable causes
downtown Toronto office with lake views and close proximity to transit
AscendFS is committed to building and preserving an open, inclusive, and healthy work environment.

We accommodate people with disabilities throughout the recruitment and selection process and applicants are encouraged to advise Human Resources in advance if an accommodation is required.

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