Director, Performance

1 week ago


Toronto, Ontario, Canada Mindshare Full time

Mindshare

Title:
Performance Lead, Director

Role & Responsibilities:

  • Develop, solidify and maintain client relationships ensuring collaboration, strong partnership, and a united vision to achieve client business objectives
  • Once briefed, develop framework communications, marketplace analysis, goals, strategy, audience, budget mix, and channel role.
  • Maintain client contact, attend meetings and make presentations as required
  • Support client's plan presentations: accountable to ensure the plan answers the brief in a clientappropriate manner that will drive their business goals
  • Support the director in the daytoday management of accounts between client, strategy, investment, and analytic teams
  • Work with the Media Investment team and other partners to ensure that the idea is strategically relevant and commercially viable
  • Defining what are the critical outcomes that can be addressed through media and communicating them to the client as well as all internal stakeholders
  • Help develop and steward client measurement plans and collaborate across disciplines to ensure KPIs (Key Performance Indicators) are delivered, and we report on the appropriate variables
  • Own the endtoend measurement framework while being responsible for creating actionable insights
  • The central POC & owner within the team of mediadriven business KPI's
  • Identifying tech, data & partnership opportunities that can improve & scale client outcomes, I.e., the thought leader and owner of products driven innovations
  • Identify, develop, and manage scalable omnichannel opportunities
  • Development of industry and category POVs on respective client business
  • Establish strong industry profile and relationships with crucial marketplace partners
  • Embrace Mindshare culture, mission, and vision embody it and action it
  • Be a talent magnet to help grow, engage, retain and attract the best talent

QUALIFICATIONS:

  • College diploma or bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications, or equivalent experience
  • 6+ years of relevant industry experience
  • Proven experience with people leadership to design a vision and strategy that motivates the team and fuels growth
  • Possess a strong understanding of business marketing, communication planning, and the media marketplace
  • Strong understanding of digital platforms for planning & insights such as DV 360, GA 360, GMP, Adobe Experience Cloud, etc.
  • Proficiency with industry planning tools (ComScore, Nielsen, Vividata)
  • Up to date knowledge of media owners, content owners, production agencies, research companies, and other suppliers which we could partner with
  • Current Canadian market planning experience
  • Skilled at leading client conversations and managing client responsibilities
  • Demonstrated ability to manage concurrent projects
  • Awareness of client business issues, industry/consumer trends, promotional resources, market status, and competition.
  • Good understanding of tracking and tagging, behavioral marketing, database modeling, retargeting, and addressability


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