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Digital Asset Marketing Specialist

2 months ago

Toronto, Ontario, Canada Secure Digital Markets Full time
About the Role

We are seeking a highly skilled Digital Asset Marketing Specialist to join our team at Secure Digital Markets. As a key member of our Marketing & Sales Teams, you will play a crucial role in developing and supporting our marketing and sales initiatives.

Key Responsibilities
  • Search Engine Optimization (SEO): Conduct keyword research and analysis to optimize website content and improve organic search rankings. Monitor and analyze website performance using SEO tools and make data-driven recommendations to enhance visibility and user experience.
  • Email Marketing: Develop and execute email marketing campaigns to nurture leads, drive engagement, and convert prospects into customers. Analyze email performance metrics, such as open rates, click-through rates, and conversions, to optimize campaigns and deliver targeted content.
  • Lead Generation and Prospecting: Identify and target potential B2B clients within the cryptocurrency and finance space. Implement new lead generation strategies to acquire new leads and qualify prospects through various marketing channels.
  • Marketing Analytics: Utilize marketing analytics tools to track and measure the performance of marketing campaigns, providing valuable insights and actionable recommendations to improve ROI and drive strategic decision-making.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • Demonstrated experience in SEO, email marketing, and lead generation.
  • Proficiency in utilizing CRM systems and email management platforms.
  • Strong analytical skills and ability to interpret marketing data to drive informed decisions.
  • Excellent communication and interpersonal skills, both written and verbal.
About Secure Digital Markets

Secure Digital Markets bridges the gap between institutional capital and digital assets by providing flexible and curated liquidity solutions to our customers. We cater to institutional money looking for a way into the digital asset space, understanding their business and providing custom solutions to fit it.

We are one of the first electronic, off-exchange digital asset liquidity providers in North America, operating through an electronic communication network (ECN), and offering deep liquidity to our clients with around-the-clock service.