Digital Content Designer

3 weeks ago

TORONTO, Canada Royal Bank of Canada Full time

Job Summary

Job Description

What is the opportunity?

RBC Insurance is entering a new era of experience-led growth and the newly formed Digital & Data team is looking for someone to join us as a Content Designer. In this roe, you will play a critical role in building intuitive, inclusive, and meaningful content and UX copy alongside our designers, product team, and marketing. As a core member of the design team, we are looking for a strategic thinker and hands-on doer who always takes a human-centric approach to their work. You will write copy for both transactional as well as promotional experiences for users, with a passion for making complex, âlegaleseâ content intuitive and user-friendly. Furthermore, you will thoughtfully use our Tone of Voice to ensure consistent, customer-centric copy is expressed throughout our digital channels.

What will you do?

  • Co-create strategies and artifacts (e.g. UX writing standards) with our Content Design Lead to highlight the use of content to ensure an engaging and consistent user experience across all channels
  • Craft clear, succinct, and human-centric UX copy that balances our business goals and user needs, elevating RBC Insuranceâs brand wherever possible
  • Write short and long-form copy for a variety of digital experiences including online applications, online broker portal, website content, and emails
  • Collaborate with key stakeholders, including (but not limited to) Legal, Privacy, Compliance, Information Security, and Regulatory teams to ensure that our digital copy satisfies our legal and regulatory responsibilities
  • Apply the principles of Accessibility and Inclusive Design in content creation
  • Create and/or support needs for French translation
  • Work with Design Researchers on using qualitative and quantitative insights to inform content and UX copy decisions
  • Collaborate with product designers to shape other non-textual content such as interaction patterns, iconography, information graphics, and imagery
  • Work within our agile operating model to provide content at the right touch points that align to squad sprint cycles


What you need to succeed

Must haves

  • An undergraduate degree in Literature/English, Psychology, Design, Linguistics, Journalism, HCI, or a related field and/or equivalent experience
  • 3-5 years of experience in UX writing, content design, or a similar role
  • A portfolio that showcases your work, with an emphasis on digital experiences
  • Fluency in English
  • Strong understanding of how to apply copy and content design to the customer lifecycle (awareness, consideration, conversion, use, retention, advocacy)
  • Experience working within a highly regulated industry, with legal teams, or subject matter with complex terms and requirements

Nice to haves

  • Experience contributing to the launch of digital experiences within an agile environment
  • Fluency in French

Whatâs in it for you?

  • A Total Rewards program that includes flexible benefits, work/life balance and career development programs and investment and retirement savings plans
  • Competitive pay and high-earning potential
  • All the tools, training, and team support you need to grow your business and career
  • Flexible work/life balance options
  • Sophisticated RBCI software tools to boost your productivity and grow your business

RBC Insurance is an organization that succeeds by bringing out the best in its people. Youâll be part of a supportive, inclusive team that shares common values â including a fundamental respect for each other. At the heart of this is a commitment to diversity. RBC respects and responds to the many competing and evolving priorities in our lives â so you can focus on what you can do best â putting clients first.

Job Skills

Content Strategy Development, Decision Making, Product Development Methodology, User Experience (UX) Design, User Experience (UX) Research, User Interface (UI) Design

Additional Job Details

Address:

180 WELLINGTON ST W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

INSURANCE

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2024-05-23

Application Deadline:

2024-05-30

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
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We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

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