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Head of Revenue Optimization

4 months ago

Toronto ON, Canada The Globe and Mail Full time

Friday, April 5, 2024

COMPANY OVERVIEW:

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

The primary objective of the Head of Revenue Optimization is to champion the maximization of commercial revenue across our portfolio of media assets (Digital, Branded Content/Brand Partnership, Print & Ancillary products). In addition, the Head of Revenue Optimization will support our Agency & Enterprise account contract optimization process and provide revenue management support to our SMB and Branch sales teams.

The successful candidate will provide revenue and performance related intelligence/insights, data and reporting on all aspects of our media portfolio. Additionally, the candidate will provide business insights and support to internal clients in Advertising Sales as well as with other departments such as UX, Finance, and Data. This position will also play a key role in driving digital site optimization, and be an integral part of our budget, planning and forecasting processes.

RESPONSIBILITIES:

  • Work collaboratively with Sales, Commercial Data, Media Strategy, Product/Innovation and Content Studio teams to develop:
  • Agency/Consortium & Enterprise Account revenue optimization models, and
  • Pricing strategies to drive single & cross-platform advertising opportunities.
  • Maximize revenue through the utilization of statistical data and market intelligence to recommend pricing, product mix optimization, and future selling strategies across the breadth of our advertising products.
  • Participate in the development of business plans, product plans, revenue budgets and forecasts.
  • Provide Group Client Directors/Managers and Product Managers with insight driven reports in which to make informed decisions related to pricing, inventory/yield management, and other key revenue variables (KPI’s).
  • Effectively monitor inventory utilization levels across our print, digital and ancillary products, and recommend appropriate rate adjustments.
  • Recommend enhancements to revenue reporting in order to provide greater transparency, utility and accountability, including:
  • Working with cross-functional team of business owners - to refine key performance indicators and develop relevant reporting templates accordingly.
  • Working with business owners to develop reports to track advertising business, develop revenue reports, and provide input to and update forecasting models.
  • Managing the Digital Revenue Analyst in order to develop automated reporting dashboards to aggregate and analyze performance against.
  • Participate in and where required lead key projects/initiatives, including the development of revenue forecasting models on new products and existing product re-designs, and advertising impact modelling tied to subscription paywall and registration strategies.
  • Drive operational efficiencies through process adjustments.
  • Perform in-depth ad-hoc analysis as required and incorporate into ongoing reporting processes where necessary

QUALIFICATIONS:

  • 3-4 years of experience in Forecasting top line revenue
  • 3-4 years of experience in Pricing in Digital ad space
  • Strong Data Management and Problem Solving skills
  • Strong Negotiation Skills
  • Business acumen—able to intuit rationale behind reporting requests as well as provide insight and intelligence into results, for own baseline understanding of request, checking of quality of information, as well as value to business owner.
  • Systems experience with digital ad serving technology (GAM/Adbook/SSPs etc).
  • Systems experience with publishing platforms (SAP/BW preferred)
  • Extensive experience with Microsoft Office Suite (Word, Excel, Powerpoint and Access).
  • Self-guided individual with an exceptional attention to detail.
  • Proven ability to work in a daily fast paced environment with an emphasis on meeting deadlines.
  • Ability to understand technical documents related to Ad tech
  • Possesses ability to interpret and extrapolate vague requirements into a defined set of source data and reporting outputs.
  • Collaborative style; works well with others.

WHY CHOOSE THE GLOBE:

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.

As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

  • Competitive compensation to ensure we hire, retain and reward team members
  • Hybrid work environment that promotes work-life balance
  • Generous vacation and flexible work arrangements
  • Parental leave top-up
  • Competitive health and dental benefits
  • Annual wellness subsidy
  • On-site chiropractor and registered massage therapist
  • Employee and family assistance program
  • Free digital subscription to globeandmail.com and 40% off other Globe products
  • Education assistance for external training courses

SUPPORTING YOUR GROWTH:

  • We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
  • There are lateral and upward advancement opportunities for rewarding and developing careers.
  • We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
  • We support continuing education and provide both internal and external opportunities for training and development.

VACCINATION POLICY:


All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval. If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.

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