Performance Marketing Specialist, Digital Marketing

3 weeks ago

Calgary AB, Canada SAIT Full time

Reporting to the Manager, Marketing and Recruitment, you will coordinate and champion marketing and digital campaigns in support of your assigned schools, departments, and programs. You are a creative and tactical marketing professional with a track record for inbound campaigns that drive customer/student acquisition.
As a member of the Marketing team, you are responsible for envisioning, developing and leading marketing campaigns that generate leads. As a performance marketing specialist, you will utilize social media, web, mobile and traditional marketing channels to reach your target audiences. You never run a campaign without a way to measure it with a keen focus on customer acquisition as the most important metric. In ensuring client satisfaction, you show a passion for quality and attention to detail. You are recognized as a community and consensus builder and work to create a collaborative environment leading to extensive stakeholder buy-in and engagement. Recruitment Marketing - 90%
Coordinate and appropriately resource internal and external creative partners in the campaign process
Determine the channel, audience targeting or segmentation, density, and the creative concept/message and call to action for each campaign
Managing the content and creative components including working with other team members and/or vendors in production
Collaborate with multiple client groups to source and verify content, build copy and creative
Ensure project planning includes stakeholder input and considerations
Support a client-centred approach in all aspects of the work we do, with a focus on transparency and inclusion.
Degree or diploma in marketing, business or similar education
Five years minimum directly related work experience in digital marketing including project coordination and managing approval processes
Direct, hands-on experience in implementing and managing successful paid advertising campaigns including pay-per-click advertising on platforms such as Meta, TikTok, LinkedIn, Google, Programmatic Display and others
Strong analytical skills to interpret data and translate it into actionable insights. Demonstrate an innovative and agile approach in testing new strategies
A strong knowledge of SEO/SEM best practices, keyword research, and optimization strategies
Digital Marketing Certificate from the Digital Marketing Institute (DMI) or equivalent certification considered an asset
Project management and client services skills, collaborative team member, and able to manage multiple client projects and deliver on deadlines
Organized and detail-oriented, able to maintain quality control and consistency in the look and feel of SAIT's institutional campaigns
Familiarity with CRMs, marketing automation, and email marketing is considered an asset
Proficiency in Adobe Creative Suite is considered an asset
Ability to present publicly to large and small audiences on marketing strategies, trends, and the work that we do
Working-level skills with the Microsoft Office Suite
A flexible Hybrid work model can be offered for this role in accordance with SAIT guidelines.

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