Marketing Specialist

3 weeks ago


Calgary AB, Canada Brunel Full time

Marketing Specialist (Americas Region)The Marketing Specialist for the Americas region will be an integral member of the Brunel Marketing team, developing, executing, and maintaining the organization's brand internally & externally. They will be key in driving marketing campaigns and reflecting our Marketing and Brand Strategy. The Marketing Specialist will support social media campaigns, community management and content creation, while working closely with multiple teams across the organization. ResponsibilitiesManeuver marketing campaigns through all areas of the project life cycleCreate new graphics to support proposals & presentationsEdit graphics to reflect Brunel’s brandVideo creation and editing capabilities. Digital Marketing & Online PresenceExecute digital marketing efforts, including social media, and content marketing, to drive website traffic, lead generation, and customer engagement.LinkedIn experience is a must. Posting and ad targeting.Instagram experienceMonitor online trends and leverage digital platforms to maximize reach and engagement with the Americas' target audience.Social media content creationContent editing capabilities. Adobe & Canva experience is required, in addition to still design (photo editing), and experience with video creation and editing IntranetCreate new pages Connect (Intranet)Monitor & update existing pages Champion the use of the intranet Marketing Campaigns & Product LaunchesExecute integrated marketing campaigns and product launches to promote new and existing products effectivelyMonitor campaign performance, analyze results, and make data-driven recommendations for continuous improvementEnsure live campaigns are effectively communicated to staff Brand ManagementEnsure consistent brand messaging and image representation across all campaigns in the AmericasImplement strategies to strengthen brand awareness and reputationBe the internal champion for the brand Cross-Function CollaborationExcellent written and verbal communication skills are required to ensure effective collaboration with key stakeholders within the business including Sales, Product Management, Business Development, and Operations, as well as global marketing functions.The ideal candidate will be responsible the day-to-day inter QualificationsBachelor's degree or equivalentFluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)Graphic design – creation and editing. Strong written, verbal, and collaboration skillsProven experience with marketing strategies, executing campaigns, and analytical reporting for stakeholders


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