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AltaGas - Digital Marketing Specialist
3 weeks ago
Job Description
AltaGas - Digital Marketing Specialist
The Digitial Marketing Specialist is responsible for developing and implementing a cohesive content strategy that supports and extends marketing initiatives, both short- and long-term. This role will also create high-quality, engaging content for a variety of channels including but not limited to blogs, social media, email newsletters and website copy.
You Will:
Content Creation: Develop and implement a cohesive content strategy that supports and extends marketing initiatives, both short- and long-term. Create high-quality, engaging content for a variety of channels including but not limited to blogs, social media, email newsletters and website copy
Channel Management: Manage the day-to-day messaging and storytelling across all major digital platforms, optimizing for each channel to ensure brand consistency. Oversee the scheduling, publishing, and overall presence on social media, websites and other digital platforms
Community Engagement: Foster and grow our online community by engaging with followers, responding to queries in a timely manner, and moderating discussions in line with the brand voice. Utilize engagement strategies to deepen our relationship with our audience and build a loyal community
Listening and Analytics: Monitor digital trends, customer feedback, and online conversations to gather insights that inform marketing strategies. Employ analytics tools to track performance metrics of digital campaigns, content, and social media activity, adjusting strategies based on data analysis to optimize results
Brand Advocacy: Serve as a brand ambassador, ensuring all communications reflect the brand’s values and mission. Collaborate with internal teams to maintain a consistent brand voice across all marketing efforts and channels
You Have
5+ Years digital communications, brand marketing, or equivalent roles
Demonstrated experience in content creation, digital channel management, and community engagement
Proficient in using analytics tools to measure performance and inform decisions
Exceptional writing, editing, and communication skills
Creative thinker with the ability to work independently and as part of a team
Up-to-date with the latest trends and best practices in online marketing and measurement
Bachelor's Degree Marketing, Communications, or a related field preferred
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