Digital Marketing Specialist

2 weeks ago

Calgary, Canada Panel Marketing Inc Full time

Panel Marketing Inc. is a boutique marketing agency in Calgary, Canada servicing the health & wellness industry specifically. Our proprietary marketing strategy processes for which we’ve become known help healthcare businesses such as chiropractors, physiotherapists and optometrists scale through stellar strategies and outstanding execution.

It’s an exciting time to join the business; as such, we’re looking for a self-starting Digital Marketer to come on board and support the growth of Panel. You’ll be looking after our client's marketing needs.

Overall responsibilities will include:

- Execute Google Search Ads and Google Ads
- Setup Google Analytics conversions and reporting
- Optimize campaigns
- Setup retargeting campaigns
- Execute social media ad campaigns on Facebook and Instagram
- Setup Pixel and report on conversions
- Set up landing pages and other lead generation tools
- Set up Google Data Studio

We’re looking for someone who understands digital marketing, is organized at completing tasks, and an excellent data analyst. We’re a small, tight-knit team with an entrepreneurial spirit; as a growing company, we’re looking for an individual who shares our passion for successful client outcomes, putting your best foot forward and excellence in service. Working with us presents a long-term opportunity with tons of room for progression, so we’d love to hear what your goals are, too.

**Qualifications**
- Minimum 5 Years experience
- Google Search Ads Certified
- Bachelor Education
- Proficient in English
- Experience with data analytics, marketing and strategy

**Work Requirements**
- Work from home
- Own computer, internet and access

**Experience**:

- Digital Marketing: 5 years (preferred)

**Language**:

- English (required)

**Job Types**: Part-time, Freelance
Part-time hours: 15 per week

**Salary**: From $25.00 per hour

**Benefits**:

- Work from home

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- Alberta: reliably commute or plan to relocate before starting work (required)

**Education**:

- AEC / DEP or Skilled Trade Certificate (preferred)

**Experience**:

- Google Ads: 3 years (preferred)
- Facebook Advertising: 2 years (preferred)

Work Location: In person

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