Director, Media Relations

4 weeks ago

Canada Équité Association Full time
Director, Media Relations & Member Engagement

As a not-for-profit organization, Équité Association supports Canadian insurers to fight fraud by using advanced analytics, intelligence best practices, and coordinated investigations. Combining expert investigative services and advanced analytics, Équité serves as a unified organization, delivering improved service and fraud analytics for vehicle and cargo recovery. Leveraging relationships with law enforcement, partners and industry organizations, Équité is a centre-point for insurance crime across all insurers, and is protecting Canadians by working to eradicate insurance fraud and crime. Équité, is invested in diminishing crime in Canada, and protecting all Canadians against exploitation.

About the Role

The Director, Media Relations & Member Engagement, reports to Vice President, Member & Employee Engagement and Chief Marketing Officer. The Director is responsible for supporting the media and member experience strategy. Working with the VP, they will ensure best practices in formulating and executing strategies for effective media and member engagement with Insurers. This role will identify issues and priorities, develop media strategies, implement innovative and resonant solutions, which support the goals of Équité’s member engagement objectives. At the same time, they will work with other Member Directors and CMOs from across the insurance industry to ensure relationships and materials reflect the needs of members and identify shortfalls in member engagement. The Director will develop research, lead the creation, management and implementation of all media campaigns, and be responsible for planning and delivering external communications content and plans.

The incumbent will have a solid understanding of traditional media, as well as new trends in media and media relations, and a proven record of accomplishment of creating and maintaining relationships with mainstream and trade reporters, locally and across Canada. We are looking for a self-starter, comfortable working independently and as a contributing partner to a larger team. Flexibility and having superb project management and organizational skills, and ability to adapt readily to changing business needs and priorities, are key for this role. This role will work closely with the other members of the communications team and support teams from across various organizations, vendors, and industry.

To ensure success, the Director should demonstrate a wide degree of creativity and latitude with a keen interest in shaping an organization’s image and values through appropriate communication to the industry. The position offers a motivated, astute person the opportunity to have an indelible impact on the organization’s evolution – an organization focused on creating a vibrant, accessible culture that welcomes open discourse, supports the members, and balances technology, process and people.

Specific accountabilities include:

  • Develop content for dissemination via press releases, social media, websites, and other distribution channels.
  • Monitor and manage issues relevant to the industry and ensure the organization is prepared to respond to media and stakeholders, both proactively and reactively.
  • Serve as the organization’s media liaison, identify appropriate spokespeople for media interviews, craft messaging and responses, and ensure spokespeople across the country are properly prepared for interviews.
  • Develop pitches to media to grow Équité’s brand and advance thought leadership
  • Monitor member engagement, feedback, surveys, launch packages, new membership strategies and materials.
  • Works in liaison with Chief Marketing Officers/Directors of member insurers, building partnership and combined communication initiatives with partners.
  • Work with the Équité communications team to optimize reach and effectiveness of external communications efforts.
  • Lead the creation, management and implementation of all media campaigns
  • Responsible for planning and delivering external communications content and plans
  • Closely monitor media stories and trends, identify risks and opportunities that affect the industry, and help formulate strategies on how to respond.
  • Provide front line media relations support, managing incoming media inquiries by phone and email.
  • Monitor online and offline campaigns, and report on results.
  • Help develop and manage communications processes and key message databases in order to respond quickly and effectively.
  • Build and manage the organization's social media profile and presence.
  • Build long-term relationships with media influencers, media organizations and journalists.

Qualifications

  • 8 years of work experience in the field of media relations, corporate communications, news media or public relations.
  • Bachelor’s degree in communications, journalism, public relations or related discipline.
  • Demonstrable experience with building effective media campaigns.
  • Ability to create appropriate content for dissemination via press releases, social media, websites, and other distribution channels.
  • Proven success in coordinating and delivering media conference and campaigns.
  • Proven attention to detail with superior fact checking skills.
  • Ability to nurture long-term relationships with key media influencers and members
  • Experience building and maintaining key message and reporter databases.
  • Knowledge of social media and traditional media tactics to leverage integrated campaign tactics.
  • Ability to work under pressure and ability to manage multiple deadlines.
  • Ability to work independently and as part of a team.
  • Energized by a fast-paced environment.
  • Comfortable and excels within remote work environments.
  • Established relationships with news outlets is an asset.
  • Knowledge of the P&C insurance industry and/or financial services sector experience is an asset.
  • Ability to speak French is an asset.

We encourage applications from all backgrounds and communities. We highly value our diversity and inclusion culture and welcome all candidates, including women, BIPOC, LGBTQ2S+ and allies.

Contact Us

#J-18808-Ljbffr

  • Senior Director, Media

    3 weeks ago

    Canada DAC Group Full time

    Do you have the enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand your knowledge, and the courage to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other. The Senior Director,...

  • Director, Corporate Planning

    4 weeks ago

    Canada Équité Association Full time

    Director, Media Relations & Member Engagement As a not-for-profit organization, Équité Association supports Canadian insurers to fight fraud by using advanced analytics, intelligence best practices, and coordinated investigations. Combining expert investigative services and advanced analytics, Équité serves as a unified organization, delivering...

  • Digital Editorial Director

    4 weeks ago

    Canada Canada's History Society Full time

    The Editorial Director is responsible for the overall editorial strategy of Canada’s History magazine, both in print and online. This full-time role reports to the President & CEO and is responsible for managing the editorial and art departments of the organization. The Editorial Director is part of the management team, along with Digital Media...

  • Editorial Director

    4 weeks ago

    Canada Canada's History Society Full time

    Canada's History Seeks Editorial Director Would you like to work with strong, smart people in a resilient, dynamic organization? Canada’s History may have the career you are looking for! Posted March 4, 2024 The Editorial Director is responsible for the overall editorial strategy of Canada’s History magazine, both in print and online. This...

  • Social Media Manager

    4 weeks ago

    Canada Future Hope Inc. Full time

    Manitoba Women in Agriculture and food (MWAF) (Social Media Manager) Manitoba Women in Agriculture and food (MWAF) (Social Media Manager) Organization Name: Manitoba Women in Agriculture and food (MWAF) Opportunity Title: Social Media Manager Category: Boards / Committee / Leadership Commitment: Less than 6 months, 6 months to 1 year Start Date: ...

  • Paid Social Media Manager

    2 weeks ago

    Canada Monster Beverage Corporation Full time

    Monster Energy is more than an energy drink, it is a lifestyle! We support the scene, our bands, our athletes, and our fans. We back athletes so they can make careers out of their passions. We strive to create immersive and authentic experiences that inspire. We celebrate with our fans and riders and employees! We are a brand that represents being the...

  • Directeur Artistique

    2 weeks ago

    Canada YMCA Full time

    Title: Arts/Drama/Media DirectorPosition Status: Full-Time, SeasonalVacancies: 1Salary: $650+ per weekStart Date: June 2024Location: Big Cove Camp, Thorburn, NSThe YMCA is a place where everyone belongs. We are committed to providing equal opportunity for all, in a welcoming space that is both nurturing and fun – in a community of shared responsibilities,...

  • Director

    4 weeks ago

    Canada Ebosscanada Full time

    "Plain and simple, she's a trail blazer. Christie came up before the female director movement... She made a career for herself by being a remarkable story teller. She's simply, one of the best" ~ Gerry Hamel, The Film Observer For nearly 2 decades Ryan Singh Productions Ltd has been in the business of creating content for film, television, new...

  • Director of Online Content

    4 weeks ago

    Canada Koho Financial Inc Full time

    About the Role As the Director of Brand Marketing at KOHO, you will play a pivotal role in shaping and executing the brand strategy to elevate KOHO's presence in the Canadian fintech market. This position requires a seasoned marketing professional with a strong background across integrated marketing and creative management. As an experienced leader, this...

  • Director, Brand

    4 weeks ago

    Canada Koho Financial Inc Full time

    About the Role As the Director of Brand Marketing at KOHO, you will play a pivotal role in shaping and executing the brand strategy to elevate KOHO's presence in the Canadian fintech market. This position requires a seasoned marketing professional with a strong background across integrated marketing and creative management. As an experienced leader,...

  • Director (remote)

    3 weeks ago

    Canada Slaw Full time

    Location: Head Office in Westbank or any Indigenous Justice Centre Extended benefits package that includes health and dental, personal days, paid vacation, and RRSP/TFSA savings plans Hours: Full-time (35hours / week); Mondays to Fridays, may require additional hours and overtime, depending on workload Empowered by the First Nations Leadership Council...

  • Digital Media Advertising Specialist

    2 weeks ago

    Canada Harvard Excelerate Full time

    As a Junior Digital Advertising Specialist with Harvard Media, you'll spearhead the initiation, management, and fine-tuning of digital advertising campaigns to meet our clients' objectives. Staying abreast of industry shifts is vital, as you'll harness this insight to collaborate seamlessly with our internal teams and execute high-impact online campaigns...

  • Director, Performance Marketing

    4 weeks ago

    Canada Vertiqal Studios Full time

    Vertiqal Studios is a media and entertainment company providing creative and curated content to some of the world’s largest brands. We are content creation and distribution experts: We leverage our in-house production team, JoyBox Studios, along with a robust Creator network to develop engaging content relevant to Gen Z and young Millennials. We then...

  • Executive Director

    3 weeks ago

    Canada Edmonton Chamber of Voluntary Organizations Full time

    Families First Society is a charitable organization serving individuals, children, youth and families in Fort Saskatchewan and Sturgeon Region. When our community – our village – works together, we improve the lives of families. We create a safe environment to nurture strong healthy future generations. SUMMARY: The Fort Saskatchewan Families First...

  • Community Lead

    2 weeks ago

    Canada Briercrest College and Seminary Full time

    Simonhouse Bible Camp is located in northern Manitoba just across the border from Saskatchewan and ministers to many, many towns and indigenous communities. Simonhouse ministers in an area with few churches. 80% of our campers have little to no church influence in their lives and a large number come from foster homes. For our campers, camp may be the only...

  • Graphic Designer

    4 weeks ago

    Canada KB Media Corp Full time

    Are you an entrepreneurial-minded designer looking to advance your career by joining a growing creative and production agency? Do you thrive as a self-driven freelancer but desire the solidity and support of a studio team environment to conquer greater projects? We have an fixed-term contract with a possibility of a permanent position at the end of the...

  • Social Media Manager

    4 weeks ago

    Canada Darkdataproject Full time

    The Dark Data Project is looking for a volunteer Social Media Manager to help us share relevant data-focused content and updates with our online audience. To apply, please provide links to public social media accounts you've managed for analogous organizations. Part-Time Volunteer Remote Responsibilities Post relevant stories to The Dark Data...

  • Assistant Director of Administration

    4 weeks ago

    Canada Valnet inc Full time

    Job Description Posted Tuesday, February 6, 2024 at 5:00 AM Assistant Director of Administration Who we are: Valnet Inc., the world’s premier digital media investment company, owns and operates over 25 highly authoritative brands across various verticals, including entertainment, sports, technology, automotive, gaming, and travel. Specializing in...

  • Board of Directors

    3 weeks ago

    Canada Ymcanorthbay Full time

    Posted Thursday, April 11, 2024 at 4:00 AM The YMCA of Northeastern Ontario is a dynamic charity dedicated to strengthening the foundations of communities by offering opportunities for personal growth, community involvement and leadership. We have been offering programs and services to the North Bay community since 1958 and to the Greater Sudbury community...

  • Art Director

    3 weeks ago

    Canada Dentsu International Full time

    Joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. Our differences make us richer and enable stronger relationships with each other and foster...