Senior Director, Media

3 weeks ago

Canada DAC Group Full time

Do you have the enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand your knowledge, and the courage to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.

The Senior Director, Media is responsible for the success of a book of client business and associated team members. As a leader within the media team, this individual will provide strategic leadership while still demonstrating a deep knowledge of tactical “how-to” and data analysis. This individual will also remain current on industry trends.

Sound like your kind of thing? Let's get to the details

What you get

  • The opportunity to shape the future—yours and ours—at one of the world's most significant performance marketing agencies with offices across the US, Canada, and Europe.
  • A diverse, equitable, and inclusive (DEI) environment where you can bring your whole self to work.
  • A host of perks and benefits, including flexible hours, hybrid working models, employee assistance, and days off to recharge.
What we get
  • 12+ years of relevant experience in digital media
  • At least 7 years of proven experience developing teams of media professionals
  • Effective and impactful communication at all levels
  • Demonstrable experience with enterprise level client campaigns
  • Experience across multiple industry verticals is preferred
  • Demonstrable presentation skills (creation of materials and in-room presentation)
  • Solid knowledge of tactics, vendors, methodologies, betas, and industry trends and topics
  • A growth mindset for expanding opportunities within the client base
  • Eager to understand, test and implement new methodologies with a view to improving service offering
  • Solid track record of growing clients and teams
Responsibilities
  • Provide strategic leadership and guidance to Media SMEs in development and execution of client programs to meet campaign objectives
  • Oversee the development of media team members under this role’s management
  • Demonstrate expert-level knowledge of the role different channels and tactics play in integrated media plans
  • Tactical experience and knowledge managing both upper funnel (awareness) and lower funnel (conversion) media strategies, with expertise in channel-specific tactics including display advertising, social media (e.g., Facebook, Instagram), search engine marketing (SEM), and programmatic advertising for upper funnel; and retargeting, search engine optimization (SEO), email marketing, and pay-per-click (PPC) campaigns for lower funnel.
  • Experience with additional digital channels/tactics, ad operations, media planning/buying, eCommerce/marketplace advertising, tracking/analytics, feed optimization, and audience creation in DMPs would all be pluses
  • Act as the escalation point for clients; identify and secure the appropriate DAC resources to solve for issues as required
  • Assist in development of new business pitch materials; attend and present in pitches
  • Ensure appropriate quoting (hours/fees) and profitable execution of client programs
  • Track and measure media program health and report on it to Vice President of Digital Media, agency executives and account teams, as required
  • Assist Senior Vice President of Digital Media with resource management/staffing, special projects, and operational management as required
  • Work collaboratively with media team members to oversee and improve internal processes to provide high-quality service for clients
  • Support internal training initiatives including (co)authoring materials and leading training sessions
  • Cultivate meaningful relationships with key vendor/platform partners
  • Provide thought leadership (blog posts, POVs, speaking engagements, etc.)
What's next?

We simply want to know what makes you special. Send us an application that showcases your talent—and your personality—and shows us how you would thrive in our unique agency environment.

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