Marketing and Business Development Researcher

3 weeks ago

Toronto ON, Canada CB Canada Full time

Marketing and Business Development Researcher

On behalf of our client in the Professional Services Sector, PROCOM is looking for a Marketing and Business Development Researcher.

Job Description
  1. You will also assist in the development of marketing strategies and plans, specifically working closely with product marketing managers, addressing key segments and business priorities to drive valuable and actionable insights.
  2. Conduct research on market conditions in specific areas and analyze customer preferences to identify key insights and determine potential growth opportunities as it relates to customers, product/service, pricing and positioning improvements as well as go to market/campaign performance.
  3. In addition to research expertise, the ability to work in a cross-functional team, build relationships and communicate effectively are key qualities for this role.
  4. Identifying knowledge gaps, finding creative ways to solve questions.
  5. Working collaboratively in cross-functional teams.
  6. Building clear compelling stories to share insights.
  7. Serve as the market reference for market and customer research working closely with craft leads (brand and innovation, product marketing, retention, e-commerce, content & comms/social).
  8. Complete different research tasks and analyze raw data, conduct assessments, surveys, and other research to obtain valuable information on the market.
  9. Conduct in-person, telephone, and online assessments to gather opinions on the products and services offered by their company.
  10. Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  11. Create detailed research reports and generate conclusions based on their findings.
  12. Strive to communicate results and illustrate suggestions in compelling and creative ways.
  13. Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
Mandatory Skills
  • 5-7 years of market research or insights experience with Qualitative and Quantitative market research tools and methods.
  • Experience with MS Office (Excel, PPT) and Google Suite.
  • Experience collaborating with third party vendors to construct research.
  • Experience working with third party vendors for recruitment of research participants.
  • Experience preparing presentations and sharing out research results to the broader team.
  • Proactive with asking questions and following up.
  • Experience with Qualitative and Quantitative market research tools and methods.
  • Experience collaborating with third party vendors to construct research.
Nice to Have Skills
  • SPSS experience is a plus.
  • Experience in the financial services industry is a plus.
Assignment Details
  • Start Date: ASAP – 16 months to start.
  • Location: Toronto, ON – Work Hybrid.
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