Senior Brand Manager

2 weeks ago

Burnaby BC, Canada Vega Full time

WellMore is a multi-brand health and wellness company that operates across North America. With leading brands like Vega Plant Based Nutrition, Jade Leaf Matcha, From Great Origins (FGO) and Great Lakes Wellness, WellMore is committed to making clean, great tasting products that improve the health and wellbeing of our consumers and the planet
We have an exciting new position as a Brand Manager  at Wellmore, reporting to a Senior Brand Manager covering a maternity leave . The role is located at our VANCOUVER BC HEAD OFFICE or REMOTE CANADA - we are open to remote work for the right person
You will be responsible for planning and execution of marketing plans to drive profitable growth on one of our wellness brands (Vega, Great Lakes Wellness, Jade Leaf Matcha, From Great Origins) in North America. Responsibilities include developing and executing marketing plans, analyzing consumer & market insights, driving portfolio renovation & innovation, leading marketing communication plans, and managing the brand P&L. This position works closely with all other departments in the company including Sales, E-Commerce, R&D, Regulatory, PMO, Finance, Operations, Communications, and Creative.
Hybrid or Remote
Analyzes data, consumer research, and market trends to identify consumer and business insights and provides recommendations for business improvements
Develops, presents, and implements annual marketing plans and regular business reviews.
Champions innovation & renovation projects on the portfolio and works with various cross-functional departments to bring projects to life
Brief & lead marketing campaigns and packaging renovations with internal & external creative & communication teams (media, PR, shopper marketing, education) and work with legal and regulatory for approvals
Undergraduate degree in Business, ideally Marketing or general management focused
At least 4 years of experience in CPG Brand Management
Strong analytical and strategic thinking– you like to dig into the data and can synthesize it to pull apart the “so what,” and create an actionable recommendation (experience with consumption data an asset) [YG1] [GB2] [GB3]
Experience building marketing plans; You are performance and results-driven and can take on a high level of responsibility and work in a fast-paced, highly competitive environment
Proven track record in balancing and multitasking between multiple immediate and long-term priorities, and execute strongly with attention to detail
You’re able to lead & project manage cross functional teams to bring your vision to life.
You have some experience with marketing communications and innovation processes [YG4] [GB5]
Beautiful Vancouver office, located close to transit and with incredible roof top patio
Dogs in the office – Woof
Employee assistance program (EAP)
We offer reasonable accommodations to candidates with disabilities throughout the recruitment process. We thank all candidates for their time and interest in working at WellMore, however, only candidates under consideration for opportunities with WellMore and it’s Brands will be contacted to participate further in this process. If you are contacted and you require any accommodation in the recruitment process due to a disability, please indicate this and we will work with you to meet your reasonable accessibility needs.
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