Brand Manager

2 weeks ago

Vancouver BC, Canada Vega Full time

WellMore is a multi-brand health and wellness company that operates across North America. With leading brands like Vega Plant Based Nutrition, Jade Leaf Matcha, From Great Origins (FGO) and Great Lakes Wellness, WellMore is committed to making clean, great tasting products that improve the health and wellbeing of our consumers and the planet

Overview

We have an exciting new position as a Brand Manager  at Wellmore, reporting to a Senior Brand Manager covering a maternity leave . The role is located at our VANCOUVER BC HEAD OFFICE or REMOTE CANADA - we are open to remote work for the right person

You will be responsible for planning and execution of marketing plans to drive profitable growth on one of our wellness brands (Vega, Great Lakes Wellness, Jade Leaf Matcha, From Great Origins) in North America. Responsibilities include developing and executing marketing plans, analyzing consumer & market insights, driving portfolio renovation & innovation, leading marketing communication plans, and managing the brand P&L. This position works closely with all other departments in the company including Sales, E-Commerce, R&D, Regulatory, PMO, Finance, Operations, Communications, and Creative.

Workstyle: Hybrid or Remote

Key Responsibilities

  • Analyzes data, consumer research, and market trends to identify consumer and business insights and provides recommendations for business improvements
  • Develops, presents, and implements annual marketing plans and regular business reviews.
  • Champions innovation & renovation projects on the portfolio and works with various cross-functional departments to bring projects to life
  • Brief & lead marketing campaigns and packaging renovations with internal & external creative & communication teams (media, PR, shopper marketing, education) and work with legal and regulatory for approvals
  • Be an advocate for your portfolio and continuously drive growth & the P&L

Skills & Qualifications

  • Undergraduate degree in Business, ideally Marketing or general management focused
  • At least 4 years of experience in CPG Brand Management
  • Strong analytical and strategic thinking– you like to dig into the data and can synthesize it to pull apart the “so what,” and create an actionable recommendation (experience with consumption data an asset) [YG1] [GB2] [GB3]
  • Strong written, presentation and verbal communication skills with strong persuasion– you can command a room, make your point (even when it isn’t popular). Comfortable communicating across and up/down the organization to all levels.
  • Experience building marketing plans; outlining the strategy to grow your business or product and partnering with key stakeholders to develop the tactics
  • You are performance and results-driven and can take on a high level of responsibility and work in a fast-paced, highly competitive environment
  • Proven track record in balancing and multitasking between multiple immediate and long-term priorities, and execute strongly with attention to detail
  • You are comfortable problem solving & tackling a new problem or situation without all the information, established processes, or prescriptive guidance
  • You are an enthusiastic, engaging and proven leader. You’re able to lead & project manage cross functional teams to bring your vision to life.
  • You have some experience with marketing communications and innovation processes [YG4] [GB5]

Benefits of Working for Wellmore

  • Competitive compensation plan
  • Beautiful Vancouver office, located close to transit and with incredible roof top patio
  • Dogs in the office – Woof
  • Products to try so that you can perform at your best
  • Employee assistance program (EAP)
  • Extended Health Plan
  • Parental Leave top-up
  • Fitness Subsidy
  • Education Fund
  • Employer matching RRSP Program

WellMore is an Equal Opportunity Employer. We offer reasonable accommodations to candidates with disabilities throughout the recruitment process. We thank all candidates for their time and interest in working at WellMore, however, only candidates under consideration for opportunities with WellMore and it’s Brands will be contacted to participate further in this process. If you are contacted and you require any accommodation in the recruitment process due to a disability, please indicate this and we will work with you to meet your reasonable accessibility needs.

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