Event Sales Coordinator

2 weeks ago

Toronto ON, Canada Scale Hospitality Full time

SCALE HOSPITALITY is currently hiring a SALES & EVENTS MANAGER with experience across corporate & social events of all sizes, as well as Wedding Sales & Planning to join our team
SCALE HOSPITALITY is based in Toronto and has a wide range of unique restaurant & bar concepts in its portfolio including AP/Antonio Park, Le Select Bistro, Toronto Beach Club, Lapinou, Maxime's, Miss Likklemore’s and many more…(visit or @scalehospitality on Instagram to explore our full list of brands).

The SALES & EVENTS MANAGER is responsible for achieving their venue/s event sales targets while providing our guests with Scale’s world class service & hospitality from inquiry right through to post event follow up. They will lead the outbound & inbound selling, client relationship building & maintenance, client database upkeep, and event coordination of medium to large celebrations at their designated venue/s. They will be handling all events related guest inquiries and will be the point-of-contact for all client event details. The SALES & EVENTS MANAGER is responsible to maintain a high conversation rate across their inquiries, conduct both inbound and outbound activities to drive event sales for the company, to overseeing the collective & exceptional coordination of all of their client events, and to build strong, positive relationships across Scale’s internal culinary/bev/operations/marketing teams that they will interact with daily as part of their event coordination. In return, we offer a competitive base salary as well as commissions on sales, discounts across our many restaurants & bars as well as other benefits & perks (details below), and a fun and energetic working environment

Outbound phone and email outreach to new, prospective corporate clients as well as event/wedding bookers to drive fresh business into Scale Research and involvement in key networking events, festivals, exhibitions, and other external activities that Scale Events & Sales teams should be a part of Planning & hosting of quarterly FAM trips and venue showcases to drive in new bookings and event client relationships
Work closely with Marketing team to initiate and co-plan new promotions and initiatives, existing sales/event marketing tool improvements and more that will contribute to your new business development

Strategic Planning
Oversee sales for all mid-sized and large events including: corporate, media events, and buyouts including weddings
Develop and manage client network, sell and prepare sales contracts, and manage event execution
Maintain a high closing (aka conversion) rate across event inquiries
Negotiate and prepare event contracts for clients, and communicate with team to confirm event details

Communication and Customer Relationship Management
Manage large party events
Perform sales cold calls as well as follow-up calls to clients and potential clients to meet targets
Build and maintain strong customer relationships to ensure high quality event production
Respond to client inquiries, including sales quotes, menu options, set up details
Events Coordination
Oversee event planning and execution once events are confirmed
Greet client, ensuring the specifics of the event details are favourable, making applicable changes
Manage and overcome obstacles with clients for successful events
Work closely with the venue General Manager to plan, coordinate, and execute events

Report regularly at weekly, monthly, and quarterly meetings on forecasted & confirmed sales, close rate vs inquiries received, etc.(training will be fully provided on reporting as needed)
Report to and support the VP of Events as required

3-5 years of experience as a Sales and Events Manager in the Hospitality industry
~1-3 years of experience in Wedding Sales & Planning strongly preferred
~ Existing database/network of event clients in the GTA area strongly preferred
~ Extremely strong outbound sales skills and client relationship building skills required
~ College or technical diploma nice to have
~ Professional, self-motivated, and flexible
~ Proficient knowledge of Microsoft Office (word, excel, PowerPoint)
~ Experience using TripleSeat an asset
~ Ability to sit at a desk and do general office work


Discounts at all Scale Hospitality Group Restaurants
Corporate Goodlife Fitness Rates
Medical/Dental Group Health Benefits

Scale Hospitality Group recognizes its obligations under the Accessibility for Ontarian with Disabilities Act, 2005, and, upon request, will provide accommodation in the recruitment processes to the point of undue hardship.
Job Types: Full-time, Permanent

Dental care
Discounted or free food

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