Director of Internships

4 weeks ago

Toronto ON, Canada Travel Edge Group Full time

Travel Edge is searching for a highly qualified Director of Brand & Digital to work closely on all marketing initiatives including leading, developing and implementing efficient strategies to drive audience engagement, retention and brand loyalty. This individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and brand goals. Marketing and Sr. Performance & Growth Manager, the successful candidate will develop the long-term vision and strategic plan for communications across the customer lifecycle and be responsible for the oversight of the everyday execution of email marketing strategy, lead generation and co-op marketing fulfillment.
Oversee all brand communications and how it presents across all communications.
Working in partnership with the creative team, develop creative briefs and guide creative to meet objectives for all advertising and public-facing communications, including digital, social and video assets.
Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data.
With a particular focus on digital, develop fulsome strategy to efficiently retain and engage our respective audiences: Work closely with the CRM Manager and oversees all elements of database management including cleanliness and the input of clients into the database including actionable segmentation and personalization indicators.
Oversee the development and management of on-going evolution of responsive email templates and campaign assets.
Identify and implement marketing and remarketing campaigns against each segment of the database.
Monitor industry and competitive intelligence to stay on top of leading-edge email technology and report on trending and untapped opportunities.
7+ years’ experience as Marketing, Brand or Advertising Management
~ Experience with web analytics, online insights, segmentation and behavioral trends.
~ Intimate understanding of traditional, digital and emerging marketing channels
~ Strong analytical skills – able to glean opportunity from data.
~ Previous experience with ESP provider Hubspot is an asset
~ Strong analytical and project management skills to forecast and identify trends and challenges.
~ Superior communication, writing and editing skills and ability to demonstrate versatility in writing formats, including online.
~ An experienced communicator to senior level execs; Budget-management skills and proficiency
~ Ability to work autonomously in an agile, fast paced, entrepreneurial environment with a track record of taking ownership and driving results.
~ Strong organizational skills with the ability to set priorities based on alignment with business goals and strategic direction, define timelines and deliver to commitments
~ Highly functional in a fast paced, constantly changing workplace - building plans through iterations from learning on what’s working and not working.
We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.
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