Builder Specialist

Specialist, Digital Community Builder- Navigar Project
Division: IT Architecture and Projects
This position is eligible for a remote-work arrangement within Canada
Applicants must either be a Canadian citizen or eligible to work in Canada as a permanent resident
Job Term: Permanent Full-time (35 hours per week)
Union/Non: IAM local 3011
The Professional Institute of the Public Service of Canada, a national union representing some 70,000 professionals and scientists throughout Canada, requires a S pecialist, Digital Community Builder for its National Office in Ottawa.
PIPSC/IPFPC is committed to building an inclusive workplace where diversity of thought – and of people – are recognized, valued, and considered essential to achieving our goals and objectives. We strive to create a work environment that is welcoming to everyone regardless of their gender, age, religion, race, ethnicity, and nationality, particularly equity deserving groups, such as members of the IBPOC, 2SLGBTQIA+ communities, and people living with disabilities.
Indigenous peoples (First Nations, Metis or Inuit), peoples of colour or persons with a disability. Consideration will be given to a qualified candidate who, at the time of application, voluntarily indicates being part of these groups.
What is the Navigar project?
Navigar is a PIPSC project to respond to the growing needs of our members for support in navigating the changing nature of their jobs. The project’s goal is to develop a user-friendly platform where members would be informed about the changes impacting their jobs, get access to learning opportunities that would help them thrive in the context of those changes, and support them in seeking their employer’s approval in funding their educational goals.
Reporting to the Manager, Information Technology Architecture and Projects, the Specialist, Digital Community Builder undertakes key responsibilities in the development and implementation of digital strategies to recruit and engage members to participate in and subscribe to corporate programs.
Act as subject-matter expert for corporate program digital strategies and service offerings. Contribute to the conceptualization, development, updating and layout of appropriate technical infrastructure design, maintenance and use of the Corporate Services websites and client relationship management (CRM) databases which are maintained by the Information Technology team.
Identify creative growth strategies, continuous improvement initiatives, and revenue generating opportunities for the corporate programs; participate in the negotiation of licensing agreements and contracts with current and new program partners. Implement and administer approved strategies, initiatives, agreements/contracts, and programs.
Monitor, evaluate and provide regular reports on corporate program performance by establishing and tracking key performance indicators, ensuring contract compliance by obtaining revenues from partners, where applicable, reconciling program revenues, and addressing any issues with partners.
Maintain corporate program documentation and a master inventory of all relevant corporate program data, including but not limited to, partner performance results, partner reporting on sales and or usage, non-disclosure agreements, third party contracts, proprietary content, pricing, metrics, etc.
Create and post content to multiple channels (i.e. website, social media, email, Google Ads) and manage platform responses to members and partners while also facilitating the resolution of program issues with internal and external stakeholders.
Collaborate closely with other Institute functional areas to plan the strategic approach and positioning of various outreach strategies to bring content to life.
Research and analyse program data; and make recommendations to optimize program performance and inform business decisions.
Liaise with third-party providers and administer their offerings on the corporate sites as required to achieve established goals and objectives and to meet corporate program and service offering requirements.
Research and review the latest developments in outreach strategies and initiatives and adapt digital, web, social media, and email tactics to optimize results and achieve established goals and objectives.
Represent and participate in off-site initiatives such as presentations to members and hosting information booths.
Undertake, participate in, and lead special projects in areas of responsibility.
Participate in multi-disciplinary teams assigned to special projects and work collaboratively with employees in other sections.
Completion of bachelor’s degree in Marketing or a similar field and three (3) to five (5) years related experience.
Three (3) years of performance marketing experience are required.
Language requirement:
~ Fluency in both French and English is an asset

Strong collaborative and networking skills; Highly creative and analytical with a proven track record of devising digital campaigns that engage, motivate, and convert.
Strategic thinker with experience executing content creation, storytelling, media planning and social/digital outreach.
Well-versed in performance marketing, conversion, and online customer acquisition.
Deep understanding of Google Analytics, Google Optimize, HubSpot, MailChimp, WordPress, Google Tag Manager and Zapier.
Adept and experienced in the use of website analytics tools (e.g. A passion for Search Engine Marketing (SEM) and identifying new opportunities to drive growth is a definite asset.
Group Benefits (Health, Dental, Life Insurance, Disability Insurance)
Defined Benefits Pension Plan
Preference will be granted in accordance with the Collective Agreement for the IAM local 3011 bargaining unit.
If you require a disability-related accommodation to facilitate your participation in the recruitment process, we kindly request that you get in touch with us to provide your contact details. Please be assured that any information received in connection with accommodation requests will be kept confidential.