Advisor, Dealer Marketing
3 weeks ago
We’re looking for a driven and self-reliant individual to join BRP’s North America dealer marketing team as regional dealer marketing/COOP advisor. In this role, you will report to the North America dealer marketing/COOP manager, and act as a central figure in supporting dealers in their marketing strategies and developing BRP’s turnkey regional dealer marketing campaigns and initiatives. As part of your role, you’ll be significantly contributing to elevating our game in the way we support our dealers and are easy to do business with. You’ll be at the forefront of planning and executing projects that are part of the local strategy, supporting dealers with marketing tools, materials, COOP programs, marketing training, and digital marketing services.
Work closely with our dealers, regional sales and retail operation teams to develop comprehensive dealer marketing campaigns aimed at increasing traffic in dealerships, retail performance and market share in specific markets or regions.
Connect with dealers and learn about their regional reality by analyzing their market data performance.
Work closely with the media placement agency and internal marketing teams to gain alignment on dealer campaign messaging and placement strategy based on identified priorities, retail trends and product availability.
Keep direct, constant, and close communication with dealers’ owners, sales and marketing team and staff, to make all the required initiatives happen.
Ensure correct application of BRP brands and tools in those regional activities.
Collaborate closely with the internal team to brief our creative agency on assets required for various regional dealer campaigns or turnkey plans.
Oversee the enrolment of BRP dealers in our turnkey dealer marketing campaigns on a yearly basis.
Provide monthly updates on dealer campaign performance to our internal stakeholders.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
A bachelor’s degree in business administration, marketing or communications.
At least 3 to 5 years of experience in a marketing or go-to-market role (sales programs, marketing campaigns, strategy and analytics) and a strong interest in retail tactics.
Strong project and budget management skills with the ability to prioritize between multiple projects, track individual projects and deliver on commitments.
Candidate MUST be very proficient with Microsoft Excel and PowerPoint.
The ability to speak and write in English to understand the needs of dealers outside Quebec and create marketing content for a monolingual English-speaking audience.
Required to work onsite in the Sherbrooke office 50% of the time, or the equivalent of 5 days every 2 weeks.
ASSETS:
Work experience within a media agency, dealership; powersports or automotive industry.
Must be comfortable working in dynamic and agile environments.
The ability to speak and write in French.
ACKNOWLEDGING THE POWER OF DIVERSITY
Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
Let’s start with a strong foundation — You want it, we have it:
Pension plan
Flexible work schedule
A summer schedule that varies by department and location
Holiday season shutdown
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination;
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