International Marketing Manager

4 weeks ago

Canada West Midlands Growth Company Full time

Building upon the West Midlands Growth Company (WMGC)’s strong track record of delivery as the region’s investment promotion agency, additional funding has been secured to deliver the legacy programme for the Commonwealth Games to continue to attract visitors, investors, and events to the West Midlands. 
Working within the International Markets team as part of the wider inward investment function, the International Markets Manager will play a key role in driving the continued success of the West Midlands region. The International Markets Manager - will be responsible for lead generation, stakeholder relationship management and intermediary engagement activity across two to three of the key markets within Europe or North America. Through this activity and associated relationship management, the International Markets Manager will help to raise awareness of the West Midlands’ Inward Investment proposition and secure advocacy and support from key partners, to generate a robust pipeline of qualified investment projects for the region. 
Support the International Markets Lead on the development of an International Strategy for the WMGC, identifying the key market opportunities to attract inward investment from, the key stakeholders that must be influenced to ensure success, and the activities required to raise awareness of the West Midlands investment proposition, amongst both prospective FDI investors and key international stakeholders. 
Play a key role in the delivery of international intermediary and stakeholder engagement on behalf of the WMGC, including, but not limited to, the overarching relationships with important DBT posts and Markets teams; The post holder will be directly responsible for the contract management of 2 – 3 in-market rep. 
Deputise for the International Markets Lead or the Leadership Team at WMGC to speak at local and international business conferences. 
Plan and deliver VIP visits to the region that lead to perception change at a senior level, opening opportunities in areas such as innovation, air route development and civic engagement, and leveraging the visits to generate trade and investment opportunities for the region. 
Undertake planned marketing and lead generation activities both nationally and internationally (trade fairs, exhibitions etc) to showcase the regional WMCA geography offer. 
Be able to research and create presentations that assists the Leadership Team at WMGC in making decisions, particularly in the international areas. 
Leverage the international footprint of key partners of the WMGC, including local authorities, commercial partners and the region’s universities, to drive awareness of the region’s inward investment opportunities.
Work closely with the Leadership Team at the WMGC to ensure consistent and effective achievement of contract objectives, providing flexible support to ensure the team targets are achieved. 
Make efficient use of CRM systems and processes to record, monitor, review and refine business development strategies, together with marketing and communications programmes to fully exploit business opportunities both for the business and for the wider benefit of the region. 
Build influence across the region for WMGC through its inward programmes within Midlands Engine, the Department for Business & Trade and other relevant national and international organisations and intermediaries to ensure that WMCA geography is perceived as a priority region for them to direct inward investment opportunities to.
Play your part in writing the region's story...
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