Specialist -Digital Operations

3 weeks ago

Vancouver BC, Canada Toronto Film School Full time

We are an online education consulting company that helps students get into top universities and secure funding to pay for it. GrantMe is helping secure students’ futures and have a future full of options.
Education and careers are changing and the marketplace has been crying out for an innovative partner to help navigate the change. Our education platform is a student’s expert guide that removes uncertainty and creates options.
We are one of Canada’s fastest-growing startups and are intentional about creating a brand and culture that is consistent all the way through from company leadership to our students. As a Demand Generation Specialist, you are the backbone of our lead & demand generation through search and social ads. You will begin by reviewing performance in our ad accounts and CRM & checking progress against your forecast. (You’ll review your quarterly targets, monthly targets, roadmaps and ensure your campaign planning and media planning roadmap is on track to achieve your numbers.
You'll work with our Head of Growth to oversee the budget and week-to-week optimization of these channels, including Meta/Facebook, YouTube, Google Ads. You'll be representing GrantMe's online brand & messaging to millions. Manage all aspects of our paid marketing strategy including search and social. This includes overseeing the budget and day-to-day optimization of these channels, including Facebook, Instagram, YouTube, Google Ads.
Forecasting CPL, ROAS and other performance metrics and building a plan to achieve them monthly, quarterly and annually.
Be in budget planning meetings & work closely with Finance to request & propose budgets to achieve your targets.
Create full digital campaigns on Google Ads and Meta/Facebook Ads, which include completing the copywriting for our ad creatives and creating targeting for audience setup.
Use HubSpot to track lead conversions and set up tracking to measure the performance of your campaigns.
Work with our team of creative contractors to create and “ship” creative for our ads. (If you enjoy designing some creative yourself, you can do that too)
Define, measure, and analyze critical KPI’s for the marketing acquisition team. Report Key Performance Indicators (KPIs) to the leadership team including detailed campaign performance with metrics such as ROAS by Platform, ROAS by Campaign, CPL by Platform, CPL by Campaign. Identify and propose opportunities to optimize customer acquisition.
Support our overall marketing strategy to improve our customer acquisition
Experience with SEO/SEM, Facebook/Meta Ads, Google & Youtube Ads, Advertising, Customer Acquisition, Analytics and Reporting, Cost Measurement, Google Analytics
~ Be coachable, ready to work, and genuinely excited about performance marketing and building an excellent brand
~ Have applied for university, applied for (and even won) scholarships, and have an understanding of some of the challenges involved in the process

Health, Dental, and Vision benefit plan
An energetic team of professionals who are top in their field

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