Senior crm manager, digital production

Found in: Jooble CA O C2 - 1 week ago

Toronto ON, Canada Loblaw Companies Ltd - Head Office Full time

Les candidats référés ne doivent pas postuler directement pour ce poste.

Toutes les références de candidats doivent d’abord être soumises dans Workday par un collègue de Loblaw actuel.

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Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.

Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.

About Us:

At Loblaw Agency, we expertly translate our customers’ needs into real, engaging work that speaks to Canadians and drives brand love. Join our growing team and come dream up original creative for some of Canada’s most loved and trusted brands

Job Description:

We are seeking a senior marketing professional to join us and lead the operations of our email and SMS channels. Digital Production is housed within the Loblaw Agency team at Loblaw Companies Limited, and this role specifically supports Shoppers Drug Mart and Pharmaprix, the enterprise Health and Pharmacy, and occasionally our grocery divisions.

The ideal candidate will be an energetic and seasoned professional with experience in leading the design, development, and deployment of marketing emails and SMS messages. They should also be passionate about their craft and the channel, continuously exploring and implementing new trends, technologies, and experiences to enhance personalization, elevate customer experience, drive revenue growth, and create efficiencies.

In this role, you will collaborate with marketing peers, leaders, the digital team, and other business stakeholders to transform the Shoppers Drug Mart and Pharmaprix email experiences, solidifying our leadership within the retail categories of health and pharmacy, convenience, and beauty.

Reporting to the Director of Digital Production at Loblaw Agency, you will lead a team of contractors through all aspects of the development lifecycle, including ideation, use cases, development, quality control, and post-analysis.

What you’ll do:

  • Operations Lead. Oversee flawless execution of weekly deployments to support our promotional calendar, health and pharmacy and other business units. Lead deployment developers and Quality Assurance.
  • Owner of deployment calendar process including reinforcing deliverable timelines with stakeholders, leading scrum meetings and resource allocation within developers.
  • Channel innovation. Bringing innovative opportunities to the business including business casing and understanding the art of the possible within our complex organization. Develop and implement CRM communication strategies that align with the company's objectives and target audience.
  • Stay up-to-date with industry trends, customer preferences, and competitor analysis to ensure our CRM communications remain relevant and effective. Monitor and analyze the performance of CRM communications campaigns, making data-driven recommendations for improvement.
  • Work with our agile team to consolidate requirements and create branded email experiences

What you’ll need:

This position requires a strong team player that is committed to business results and enjoys working in a fast-paced environment while interfacing with all levels within an organization. The candidate will have experience in CRM in either a marketing department or agency.

  • Proven leadership
  • Experience working with SFMC or similar digital messaging platforms
  • Experience with designing and consistently implementing project management and quality assurance processes, principals and best practices
  • Excellent skills in project management, client relations, communication and data analytics
  • Understanding of CRM trends including artificial intelligence prompting
  • Experience working in a test-and-learn culture including hypothesis creation, test execution and success reporting
  • Experience developing POVs, business cases using data, research and some financial analysis
  • Self-motivated with excellent collaboration and communication skills
  • Desire and ability to work in a fast-paced, high pressure environment with ability to complete a high volume of work quickly while maintaining quality
  • 6+ years of demonstrated experience in a similar role in a digital agency or marketing department
  • Experience in loyalty and/or retail is an asset
  • Experience using SFMC, CODA, or Workfront is an asset
  • University degree in marketing, communications or related
  • PMP or Agile Scrum master is an asset

Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté. Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE - Engagement, Tient à coeur, Respect et Excellence - guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.

Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.

Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.

Veuillez noter:
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche. #J-18808-Ljbffr

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