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Product Marketing Lead

1 month ago

Ontario, Canada Concentrix Full time

Are you looking to leverage your talent and unleash your potential as a premier product marketing leader? Come join a growing dynamic marketing team at the center of Concentrix efforts to empower digital customer experiences with the latest customer interaction technologies.

Concentrix is looking for a B2B product marketing professional to join our marketing team supporting explosive growth of our data and analytics business. This position demands strong product and content marketing expertise combined with a desire to drive the sales pipeline to meet our aggressive growth targets. Role will report to Sr. Director of Product Marketing.

Key Responsibilities:

Lead global product marketing efforts from strategy to execution for data and analytics solutions

Strategic planning including client segment selection, demand generation resourcing, sales enablement and market penetration plans, and related product positioning

Drive market expansion and revenue growth by developing marketing strategies to support sales efforts across the sales cycle

Build an amazing, distinctive brand position and build awareness for Concentrix technologies and expertise through all relevant channels

Oversee all aspects of assigned products and services including branding, advertising, content, events, collateral, analyst and market research, and website

Work with digital and demand generation experts to build and execute high impact account-based marketing campaigns and content strategies

Arm the sales team with the tools and materials needed to win clients across verticals

Qualifications and Experience:

Creative thinker with interest in learning and adopting new marketing strategies and tactics

4+ years’ experience in data and analytics technologies preferred

Bachelor’s degree in related field, MBA preferred

Experience in product launches and orchestrating B2B multi-channel strategies

Strong presentation and communication skills

Familiar with Marketo and Salesforce demand generation tools preferred

Advanced skills in MS Office and visual design tools preferred

Location:

USA, AK, Work-at-Home

Language Requirements:

Time Type:

Full time

Physical & Mental Requirements: While performing the duties of this job, the employee is regularly required to operate a computer, keyboard, telephone, headset, and other office equipment. Work is generally sedentary in nature.

If you are a California resident, by submitting your information, you acknowledge that you have read and have access to the Job Applicant Privacy Notice for California Residents (

Concentrix is an Equal Opportunity/Affirmative Action Employer including Disabled/Vets.

For more information regarding your EEO rights as an applicant, please visit the following websites:

To request a reasonable accommodation please click here ( .

If you wish to review the Affirmative Action Plan, please click here ( .

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