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Digital Marketing

4 months ago

Toronto ON, Canada Canadian Fitness Professionals Full time €42,000 - €62,000

Digital Marketing Coordinator
Marketing & Communications Manager
canfitpro - Marketing & Communications
At canfitpro, we live and breathe our Core Values of Caring Community, Curiosity, Commitment, Customer Mindset and Cultivate a Passion for Fitness, and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. The Digital Marketing Coordinator is responsible for developing and executing effective social media campaigns to enhance the organization's online presence. Collaborating with various departments, managing social media campaign calendars, and utilizing data analysis to optimize performance are integral to the success of this role.
Managing and moderating social media channels
Grow social media community on Facebook, Instagram, X, LinkedIn, YouTube, Tik Tok, Google My Business
Implement social media ads, conduct A/B testing, target audiences and lookalike audiences
Collaborating with Graphic Designers to enhance social media visuals, while ensuring all meet the criteria for content that is highly engaging and on-brand
Managing the content calendar for the canfitpro digital communications
Monthly planning for all social media channels & Blog content
Ensure alignment with corporate strategic initiatives
Analyze social media performance reports and identify opportunities to optimize results and continual improvement
Assist in Marketing and Communication project management
Collaborate and ensure a creative brief is completed for all major projects
Ensure Social Media projects adhere to the Marketing timelines
Assist in building landing pages
Marketing Campaign updates and sharing of creative assets
Purpose of Communication: Information gathering and sharing of marketing insights
College or University Degree in Marketing Management, Advertising, Communications, or similar
Work Experience
1+ years in marketing, digital marketing, communications, or related disciplines
Experience and interest in the fitness industry is an asset
Working knowledge of social media management platforms like Hootsuite, Social Sprout, Meta Business Suite
Basic design skills to contribute to design projects using tools like Canva or Illustrator
Experience reviewing, analyzing data, and leveraging data to drive strategy
Basic knowledge of Microsoft Dynamics applications, including: Marketing automation platform and CRM database.
Adobe Photoshop, Adobe Premiere Pro, WordPress
Planning: Accurately scopes out length and difficulty of tasks and projects and sets objectives and goals. Measures performance against goals and consistently evaluates results.
Gets customer information and uses it to help improve our products and services. Functional/Technical Skills: Has the functional and technical knowledge and skills to perform at a high level.
Continuous sitting, use of computer, keyboard and phone
Continuous screen time demanding audio and visual attention
00 Diversity and Inclusion
We welcome applications from people of all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, veterans and anyone who may contribute to the further diversification of Canfitpro.
Upon request, we will make accommodations available during the recruitment process to applicants with disabilities.