Senior Brand Manager

2 weeks ago

Mississauga ON, Canada ML6 Search + Talent Advisory Full time

The Opportunity:

ML6 is excited to partner with a leading consumer goods company to find a Senior Marketing Manager. This role will play a key part in driving both short-term and long-term brand growth by building and executing strategic marketing plans, stimulating consumer demand, and achieving key business targets. You’ll be instrumental in setting the vision for brand growth, leading marketing initiatives, and collaborating with cross-functional teams to enhance brand equity.

What You’ll Be Doing:

  • Develop and implement a strategic marketing plan for the portfolio, setting clear goals to drive brand growth and meet business targets.
  • Lead the execution of brand-building initiatives, including advertising, consumer promotions, new product innovation, coupon activities, and website updates.
  • Leverage consumer and market insights to enhance demand and brand share, developing competitive strategies for sustained growth.
  • Work closely with agency partners to create effective consumer communication strategies that drive engagement and brand equity.
  • Monitor and report on competitive activity, including advertising, packaging, and pricing, to ensure the portfolio stays ahead in the market.
  • Identify and capitalize on market opportunities for new products while maintaining the profitability of existing brands.
  • Oversee the Advertising and Promotion budget and provide strategic input on budgeting, packaging changes, and innovation opportunities.
  • Engage with Sales, Trade Marketing, and sponsorship teams to align on key marketing initiatives and sponsorship programming.
  • Conduct the annual Business Review and communicate performance results to drive ongoing improvements in marketing strategy.

What You’ll Need to Be Successful:

  • Bachelor’s degree in Business Commerce, Marketing, or a related field.
  • 7+ years of marketing experience, ideally at the Brand Manager level in CPG marketing.
  • Strong experience with Nielsen data and the ability to leverage consumer insights and market trends to inform strategy.
  • Proven ability to manage cross-functional projects and prioritize multiple initiatives.
  • Excellent communication and leadership skills to motivate and excite teams and partners around brand initiatives.

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