Brand Manager

2 weeks ago

Toronto ON, Canada Celltrion Healthcare Canada Limited Full time

1. POSITION SUMMARY

The Brand Manager is an important position within Celltrion Healthcare in Canada (CHC). The candidate will have responsibility for the creation, preparation, coordination and monitoring of comprehensive marketing strategic plans and associated tactics for assigned product(s). Key to the role will be improving the competitive position of the assigned product(s) in the market and will follow the competitive situation, measure the effectiveness of the planned strategies and tactics in order to assure that objectives of the assigned product(s) are achieved.

2. KEY ROLES AND RESPONSIBILITIES

  • Key responsibilities include the development of the marketing plan, and developing and implementing tactics consistent with the overall brand strategy
  • Communicate effectively with internal and external stakeholders/customers in order to align the strategic and tactical direction of brand projects with the overall brand strategy, while delivering innovative solutions
  • Manage assigned expense budgets on an ongoing basis
  • Collaborate with advertising agencies and other suppliers to lead the development of cost effective promotional and non-promotional materials, including writing briefs, ensuring projects are kept on track, projects are developed as per PAAB standards, compliant with industry and company policies, and costs are aligned with approved estimates
  • Through an omnichannel marketing approach, develop tactics to engage customers virtually, either via the field force or via non-manpower means
  • Lead the development of primary market research, when appropriate
  • Collaborate with the Sales Lead to define, design and implement secondary data (DLD, GPM, etc…) to aid in the development of strategy and the implementation of field and non-field tactics
  • Support the development and execution of sales meetings, related POAs, and sales training
  • Lead the brand team and collaborate cross-functionally for assigned product(s) to support commercial planning and achievement of corporate objectives
  • Proactively monitor, analyze and interpret market trends and recommend strategies to adapt to a changing environment
  • Collaborate with Medical to develop advisory or consultative meetings with health care providers in order to gain insights into the market and product to fine tune strategy and enhance competitiveness
  • For professional associations, evaluate and lead the annual corporate support and tactics related to their annual scientific meetings
  • Review, on an ongoing basis, sales performance and adjust strategies and programs accordingly
  • Effectively communicate important updates to senior management

3. WORK EXPERIENCE

  • Minimum 5 years of experience in marketing
  • Experience in sales, sales operations and business intelligence roles is considered an asset
  • Experience working in biologics/biosimilars
  • Deep understanding of diverse therapeutic areas
  • Experience in collaborating with advertising agencies and other suppliers
  • Track record of delivering strong results
  • Strong understanding and experience in the use of digital marketing tactics in order to deliver brand results
  • Strong understanding of market access and the regional differences in Canada
  • Strong understanding of how patient support programs work and experience in working collaboratively with patient support programs is critical

4. PROFESSIONAL COMPETENCIES AND SKILLS

  • Demonstrated experience and mastery in delivering a cross functional solution-based approach
  • Solid ability to quickly grasp diverse therapeutic areas and understand the science
  • Demonstrate experience with execution of value propositions, product messaging and demonstrated success navigating the diversity of Canada
  • Demonstrate strong business ethics
  • Demonstrate strategic thinking, driving results, commercial orientation, collaborating and influencing, business principles to help the team achieve brand objectives
  • Demonstrate enthusiasm, strong initiative, high sense of urgency, and competitiveness
  • Proven results by working within a fast-paced, cross-functional, and matrix environment to collectively define and achieve critical milestones
  • Excellent communicator – verbal, written and presentation skills
  • Possess the drive and vision to positively challenge accepted access norms in order to best position CHC to address significant unmet needs for patients
  • Bilingualism (English/French) is considered an asset

5. EDUCATION

  • Undergraduate degree in business or science is required
  • M.B.A. or post-graduate degree is preferred

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