Brand Strategy Manager

3 weeks ago

Toronto ON, Canada Apply Digital Full time

ABOUT APPLY DIGITAL

Who we are: We're a global digital transformation partner for change agents, working to modernize their organizations.

Who we help: Our 650+ digital specialists have helped global companies like Kraft Heinz, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group create business impact.

What we do: We offer clients end-to-end expertise across Business Strategy, Commerce, Platform, Products, Innovation, and beyond.

How we help: We work together as one connected team to drive business impact and ensure every strategy is actionable through to execution in the context of your organization’s broader ecosystem. We collaborate as cross-disciplinary pods and as extensions of client teams - ensuring the right perspectives contribute to creating connected, value-generating outcomes.

If you'd like to learn more about Apply Digital's culture click HERE .

LOCATION: Apply Digital is hybrid/remote friendly. The preferred candidate should be based in the Greater Toronto Area of Canada, working in hours that align to ET .

THE ROLE:

The Brand Strategy Manager serves as the intersection of strategic thinking and creativity. In this role, they are responsible for building, developing, and evolving a client’s distinctive brand strategy, which involves defining all essential brand elements including positioning, purpose, mission, vision, and aesthetic.

Working closely with clients, autonomously at most times, this Brand Strategy Manager is responsible for leading and creating the Strategic Outcomes, Workshops, Creative Briefs, Stakeholder Sell-in Presentations and the Final Experience Strategy and Brand Narratives. This positions reports to the Senior Director of Brand Strategy and works primarily within the Strategy Department.

Team Management Responsibilities:
  • Foster a culture of creative excellence by example and direction.
  • Mentor juniors to be strategy-first in their executions.
  • Delegate work based on skill.
  • Oversee career development of other brand strategists.
  • Unearth opportunities for new business.
Relationships:
  • Provide the vision, guidance, support and strategic oversight to client partners.
  • Manage and collaborate with other stakeholders to empower client partners.
  • Drive creative and innovation from insight to execution.
  • Develop strong relationships with clients, vendors, and other stakeholders.
  • Leverage their experience to coach and mentor more junior team members.
Brand Strategy Manager In-a-Nutshell:
  • Set the strategy for the creative department to align with business goals of clients.
  • Help unlock the creative potential of brands, of Apply Digital and its people.
  • Develop and implement innovative strategies to strengthen strategic initiatives.
Requirements:
  • 6-10 years of experience in Brand Strategy.
  • Previous experience in professional services or consultancy/agency environments.
  • Ability to synthesize culture, research and competition to develop thorough insights.
  • Ability to craft brand strategy territories - developing briefs for creative teams.
  • Strategically assess creative and provide actionable feedback.
  • Experience with planning and executing workshops.
  • Strong ability to create storytelling presentations tailored to different audiences.
  • Ability to plan strategies from start to finish, including mapping out steps.
  • Ability to support Business Development activities, e.g. pitch prep.
  • Can effectively articulate scope requirements for different types of strategy engagements.
  • Able to operate successfully both independently and as a collaborator.
LIFE AT APPLY DIGITAL
  • Flexibility - work where you work best
  • Competitive benefits plan
  • Generous paid time off - take the time you need to be balanced and energized
  • A growing company means many opportunities for advancement - we like to promote from within
  • Regular team and company events (karaoke, escape rooms, axe throwing and more)
  • Training budgets, Days of Learning, company-wide training, Apply Library and our Hackathon for Good mean you have many different ways to learn and stretch yourself

#LI-Remote #LI-SE1

At Apply Digital, we value humanity, diversity, and authenticity as much as we do excellence and innovation. We aim to live our SHAPE values (Smart, Humble, Active, Positive, Excellent) every day in the work we do and how we work together.

If this aligns with your values, we encourage you to apply for a role that aligns with your experience.

#J-18808-Ljbffr

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