Brand Manager
3 weeks ago
Position Overview
Motif Labs is seeking a dynamic Brand Manager to join our passionate team. Reporting directly to the Marketing Director, this role presents a unique opportunity to shape and drive the growth of Motif Labs’ distinguished portfolio of brands within the cannabis industry. The ideal candidate will possess a strategic mindset, exceptional leadership skills, and a proven track record of successfully managing brand development and marketing initiatives.
Motif Labs is a frontrunner in the cannabis industry, holding dominant market positions in vapes and infused pre-rolls across Canada. Our commitment to excellence is reflected in our diverse range of brands, including BOXHOT, DEBUNK, Boondocks, and Rizzlers , each meticulously crafted to cater to the evolving needs of today’s consumers. Upholding the highest standards of quality, we continually strive to surpass expectations, ensuring unparalleled satisfaction for our clients and consumers alike. Role and Responsibilities:
Brand Strategy
- Take ownership of assigned brands, overseeing profit and loss, innovation strategies, and brand health metrics.
- Collaborate with the Marketing Director to develop and execute comprehensive annual Brand & Marketing plans, encompassing new product launches, advertising, promotions, distribution strategies, and digital initiatives.
- Drive the development of business cases to support the launch of new products or line extensions, presenting compelling recommendations to senior leadership.
- Lead the planning, timing, and execution of product launch strategies, focusing on generating awareness, maximizing distribution, and driving sales.
- Define and uphold brand standards including product quality, packaging, pricing strategy, and other qualitative attributes.
- Proactively engage in commercial planning, adapting strategies in response to changing market dynamics or competitive landscapes.
- Manage the entire product lifecycle, collaborating with cross-functional teams to optimize SKU and portfolio productivity.
- Translate Brand and Marketing plans into effective trade strategies and support tools, aligned with marketing objectives to drive sales across Retail, E-commerce, and Key Account channels.
- Identify and capitalize on marketing and promotional opportunities with Key Account retailers, managing promotional calendars and evaluating ROI to optimize programs.
- Collaborate closely with Sales Finance and Field Sales leadership to develop product-specific messaging and strategies, driving distribution gains and assortment listing retention.
- Oversee the Brand’s marketing budget, ensuring alignment with commercial activities and identifying opportunities for optimization.
- Partner with internal creative teams and external resources to develop and execute marketing materials and campaigns that support key initiatives.
- Develop and execute comprehensive Omni-marketing strategies for retailers nationwide, fostering mutually beneficial partnerships to achieve shared goals.
- Develop and execute product knowledge strategies for all brands, leveraging technology and expertise to drive distribution and sell-through.
- Serve as a subject matter expert, providing support to internal and external stakeholders to meet business objectives.
- Entrepreneurial Mindset: Drive plans forward with resourcefulness, creativity, and a relentless focus on revenue growth and market share.
- Performance Oriented: Obsessively pursue results, leveraging P&L ownership and market insights to drive revenue growth.
- Agile: Operate with agility, embracing a test-and-learn approach to adapt to evolving market dynamics.
- Collaboration & Integration: Lead cross-functional teams with influence and collaboration, fostering a cohesive and aligned approach to brand management.
- Bachelor’s Degree in Business or Marketing.
- Minimum of 3-5 years’ experience as Assistant Brand Manager or Brand Manager in a consumer-packaged goods environment.
- Experience in managing and developing direct reports.
- Exceptional multitasking abilities and a commitment to meeting deadlines.
- Excellent verbal and written communication skills.
- Proficiency in MS Office suite, particularly Excel, PowerPoint, and Word.
- Ability to thrive in a fast-paced, high-pressure environment.
- Availability to attend occasional onsite training and meetings at our Aylmer location.
If you’re passionate about driving brand success and shaping the future of the cannabis industry, we invite you to apply for the Brand Manager position at Motif Labs. Join us in our mission to deliver unparalleled quality and innovation to consumers nationwide.
I am willing to complete a criminal background check as part of the the hiring process (if selected for the role). **
I am eligible to work for any employer in Canada and can provide documentation to confirm. * Yes No
I am able to be onsite in Aylmer for training and meetings when required on occasion. *
#J-18808-Ljbffr-
Brand Manager
1 month ago
Aylmer, Canada Motif Labs Full timeReporting to the Marketing Director, the Brand Manager role is a career opportunity to grow within the industry and Motif Labs’ powerhouse of brands. This role is accountable for developing the annual brand plan and implementing the necessary brand and marketing strategies and initiatives with the cross functional teams. **Role and...
-
Assistant Brand Manager
1 week ago
Aylmer, Canada Motif Labs Full time**Introduction** As an Assistant Brand Manager at Motif Labs, you will play a pivotal role in supporting the development and execution of brand strategies to enhance Motif's portfolio of brands. You will work closely with the Brand Manager to drive brand equity measures, monitor brand performance, develop marketing plans, and ensure successful product...
-
Specialist Brand and Marketing F/H
3 days ago
London, ON, Canada Brand Momentum Full timeThe role is to service their stores with excellence in their territory along with overseeing a team of field colleagues to mentor and support in achieving client and team KPI’s, 20 to 25h per week covering London Oversee a field team of @ 10-15 colleagues Recruiting – conducting interviews, job offers, completing contracts for own team Training...
-
Brand Manager
4 days ago
Markham, ON, Canada Sofina Foods Inc. Full timeThursday, May 16, 2024 Position Summary : Reporting to the Senior Brand Manager, the Brand Manager is responsible for the development and execution of marketing strategies, plans and programs that build brand equity and drive profitable growth for assigned brands. Key Accountabilities: Develops and implements annual marketing plans for short and...
-
Brand Manager
3 days ago
Ajax, ON, Canada Colgate Full timePress Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: Site upgrade in progress. You will not be able to apply at this time. Please be patient and check back with us later. Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now...
-
Toronto, ON, Canada Kraft Heinz Company Full timeJob Function: 05 - Marketing Remote, Hybrid or Onsite: Hybrid When you join our table, you can expect access to an array of holistic wellness benefits* and perks, DCPP, VRSP, and TFSA, Business Resource Groups (BRGs) to help foster diversity, inclusion and belonging for all employees and an industry-leading total rewards package that emphasizes a high...
-
Marketing and Brand Manager
4 days ago
Ottawa, ON, Canada Oriental Full timeWe are seeking a highly motivated and experienced Marketing Manager to join our team! Responsible for the development and execution of marketing plans in assigned category portfolio to achieve brands objectives as well as organizational goals. Analyse the marketing intelligence and trends of the assigned category portfolio. Marketing and Brand...
-
Marketing and Brand Manager
6 days ago
Mississauga, ON, Canada Indeed Laboratories Full timeMarketing and Brand Manager Indeed Labs Indeed Labs is a leading consumer packaged goods (CPG) company with a diverse portfolio of high-quality beauty products. We are dedicated to innovation and excellence, providing our customers with the best in beauty and personal care. We are seeking an experienced Marketing and Brand Manager to lead our marketing...
-
Marketing and Brand Manager
5 hours ago
Mississauga, ON, Canada EightSix Network Inc Full timeIndeed Labs is a leading consumer packaged goods (CPG) company with a diverse portfolio of high-quality beauty products. We are dedicated to innovation and excellence, providing our customers with the best in beauty and personal care. We are seeking an experienced Marketing and Brand Manager to lead our marketing efforts and ensure the consistent...
-
Marketing and Brand Manager
7 days ago
Mississauga, ON, Canada Indeed Laboratories Full timeMarketing and Brand Manager Indeed LabsLocation: TorontoCompany Overview:Indeed Labs is a leading consumer packaged goods (CPG) company with a diverse portfolio of high-quality beauty products. We are dedicated to innovation and excellence, providing our customers with the best in beauty and personal care. We are seeking an experienced Marketing and Brand...
-
Marketing and Brand Manager
7 days ago
Mississauga, ON, Canada Indeed Laboratories Full timeMarketing and Brand Manager Indeed LabsLocation: TorontoCompany Overview:Indeed Labs is a leading consumer packaged goods (CPG) company with a diverse portfolio of high-quality beauty products. We are dedicated to innovation and excellence, providing our customers with the best in beauty and personal care. We are seeking an experienced Marketing and Brand...
-
Business Management
1 week ago
Toronto, ON, Canada Brand Glow Up Full timeBrand Glow Up is dedicated to transforming businesses through effective branding and growth strategies. As a Business Development & Sales Intern, you’ll have the opportunity to gain hands-on experience in both brand development and business growth while contributing to our mission of empowering brands to thrive. We’re seeking an enthusiastic Business...
-
Marketing and Brand Manager
6 days ago
Mississauga, ON, Canada Indeed Laboratories Full timeMarketing and Brand Manager Indeed Labs Location: Toronto Company Overview: Indeed Labs is a leading consumer packaged goods (CPG) company with a diverse portfolio of high-quality beauty products. We are dedicated to innovation and excellence, providing our customers with the best in beauty and personal care. We are seeking an experienced Marketing and...
-
Marketing and Brand Manager
5 hours ago
Mississauga, ON, Canada EightSix Network Inc Full timeIndeed Labs is a leading consumer packaged goods (CPG) company with a diverse portfolio of high-quality beauty products. We are dedicated to innovation and excellence, providing our customers with the best in beauty and personal care. We are seeking an experienced Marketing and Brand Manager to lead our marketing efforts and ensure the consistent...
-
Assistant Brand Manager
1 month ago
Toronto, ON, Canada Chad Management Group Full timeParticipate in the development and execution of the company brand(s), including brand marketing, trade marketing strategies and programs, as well as provide market analysis to enhance brand share an d positioning. Key Responsibilities: Take a lead role in the day to day management for key executional elements of all brand campaign projects including;...
-
Senior Brand Manager
4 weeks ago
Markham, ON, Canada EightSix Network Inc Full timeReporting to the Vice President, Marketing, the Senior Brand Manager is responsible for the development and execution of the marketing plans and programs to drive profitable growth for the assigned brands. Works closely with cross functional teams to recommend marketing strategies, develop tactical plans and execution guidelines. Works with external...
-
Senior Brand Manager
2 weeks ago
Markham, ON, Canada Sofina Foods Inc. Full timePosition Summary:Reporting to the Vice President, Marketing, the Senior Brand Manager is responsible for the development and execution of the marketing plans and programs to drive profitable growth for the assigned brands. Works closely with cross functional teams to recommend marketing strategies, develop tactical plans and execution guidelines. Works with...
-
Senior Brand Manager
1 week ago
Markham, ON, Canada Sofina Foods Inc. Full timePosition Summary:Reporting to the Vice President, Marketing, the Senior Brand Manager is responsible for the development and execution of the marketing plans and programs to drive profitable growth for the assigned brands. Works closely with cross functional teams to recommend marketing strategies, develop tactical plans and execution guidelines. Works with...
-
Toronto, ON, Canada Kraft Heinz Company Full timeAll posting locations: Toronto, Ontario, Canada Job Function: 05 - Marketing Date Published: 27-Mar-2024 Ref #: R-80879 Remote, Hybrid or Onsite: Hybrid Description & Requirements Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect...
-
Marketing Manager, Full Time
3 days ago
Toronto, ON, Canada ESTÉE LAUDER - BRAND Full time €86,400 - €129,600Working with the Director of Marketing, the Marketing Manager is responsible for the Estee Lauder brand in Canada this role will focus on the planning and execution of all marketing programs and plans; ensuring alignment with the North America marketing objectives to increase sales, grow market share and improve profitability. As the marketplace continues...