Video Strategy and Sales Activation Specialist

3 weeks ago

Toronto ON, Canada Google Inc. Full time
Video Strategy and Sales Activation Specialist

corporate_fare Google place Toronto, ON, Canada

Apply

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in digital advertising or associated marketing technology.
  • Experience working with digital organizations.
  • Experience identifying and recommending ways to improve product and customer strategy.
Preferred qualifications:
  • Experience in planning, buying, and measuring offline and online media.
  • Demonstrated ability to captivate and influence an audience.
  • Excellent communicator including ability to develop and deliver a simple, compelling message, and translate that into narratives/sales collateral.
  • Entrepreneurial spirit and independent with experience leading/building a brand.
  • Demonstrated proficiency in mining data to create insights and build compelling stories/narratives.
  • Excellent business acumen with a proven track record of identifying how market trends will translate into business opportunities to accelerate growth for YouTube and Video.
About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

Video Enablement Team (VET) is a group of talented brand builders and believers who work directly on YouTube and our Video platforms. Our role is to provoke, inspire, and simplify the complex world of digital brand building by bringing the advertisers we work with data driven insights and cross-industry expertise meant to accelerate their businesses.

The team has expertise across brand, creative, media orchestration, and measurement strategy and sales. In this role, you will work closely with Google's largest brand advertisers and Google's internal Large Customer Sales (LCS) team to transform the way they build brands on YouTube and across our video platforms. You will act as a thought-leader in brand strategy, a creative inspiration for brand solutions, an innovator in new media strategy, a gold mine of consumer insights, and an expert in all things YouTube and Video.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities
  • Convert the power of YouTube and Video as a Brand and a platform both externally (customers, media agencies, creative agencies, conferences) and internally (senior leadership, account teams, cross-functional global teams).
  • Partner with Account Managers and Executives to execute a plan and drive video business through strategic thinking to support the go-to-market approach.
  • Identify new strategic opportunities for YouTube to drive incremental impact in the market including Connected TV, Demand Gen, and future forms of media consumption.
  • Develop, leverage (global and regional), and deploy brand solutions with the objective to improve sales teams' approach to supporting clients with large, multi-faceted media propositions.
  • Ensure competitive perspectives and differentiated value propositions are generated through market-relevant insights.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

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