Senior Manager, Creative Marketing Management

2 weeks ago

Mississauga ON, Canada Candy Funhouse Full time

Position: Senior Marketing Manager
Candy Funhouse is the leading online candy retailer with over 5 million followers on social media We focus on media and content creation, which brings together the sweetest candies and latest pop culture trends. Our team is dedicated to creating a vibrant and fun atmosphere that merges the love of candy and entertainment. We are seeking an experienced and strategic Senior Marketing Manager to lead our marketing team and drive our brand forward. In this role, you will be responsible for developing and executing comprehensive marketing strategies that align with our business objectives and promote growth. You will work closely with cross-functional teams, including social media, product, sales, and customer service, to ensure our marketing initiatives are impactful and effective.
Develop, implement, and manage comprehensive marketing strategies and campaigns to drive brand awareness, customer acquisition, and revenue growth. Collaborate closely with the executive team to bring their vision to life through innovative solutions and strategic implementation. Lead and mentor a team of marketing professionals, fostering a collaborative and results-driven environment. Conduct market research and analyze trends to identify opportunities for growth and improvement. Oversee the creation of marketing content, including digital campaigns, social media, email, and traditional advertising. Manage the marketing budget and allocate resources effectively for maximum impact. Collaborate with sales, product development, and other departments to ensure marketing strategies align with overall business goals. Monitor and evaluate the performance of marketing campaigns and initiatives, adjusting strategies as needed to achieve optimal results. Stay up-to-date with industry trends and best practices to continuously improve marketing efforts. Represent the company at industry events and conferences as needed. Bachelor's degree in Marketing, Business, or a related field; MBA preferred. 5+ years of experience in marketing, with a focus on strategy development and execution. Proven track record of success in leading and managing marketing teams. Strong knowledge of digital marketing channels, including social media, email, and SEO. Analytical mindset with the ability to interpret data and make data-driven decisions. Strong project management skills and attention to detail. #

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