Digital Data Management Lead

Found in: Jooble CA O C2 - 1 week ago


Canada BAM Strategy Inc. Full time

As the Media Strategy Lead, you will play a pivotal role in shaping the future of our clients' brands through innovative and data-driven media strategies. You'll collaborate closely with cross-functional teams to help translate business objectives into impactful media strategy that informs the tactical media planning plans to captivate audiences and drive results. If you're passionate about leveraging cutting-edge media technologies and methodologies to shape the way brands reach and engage with their audiences, we want you on our team.
Acting as bridge between general brand strategy and media activation
Define media’s role within the client ecosystem to meet business objectives
Determine Media KPIs to support client business objectives
Support in audience definition and sizing as it pertains to media consumption habits and behaviours and work with the channel teams to understand addressability
Working closely with Directors of Media and activation teams to ensure media plans align to media strategies
Point of Contact with clients around media strategy delivery
Contribute to thought leadership, leading Media’s contribution to these deliverables (e.g. white papers, blog posts, client presentations)
Lead media reporting visualisation in collaboration with Media Analytics and Data Analytics teams
Contribute to recommendations on media strategy pivots required based on insights derived from media activation teams
Lead media portions of QBRs and strategic data assessment discussions with clients
Contribute to media contracts and proposals, working with SVP and Directors of Media to ensure proper definition of included and excluded scope.
Stay informed on other areas of BAM's work with clients including web development, creative and CRM
Propose innovative service offerings and partnerships within the realm of digital advertising and paid media
Identify and help evaluate tools to facilitate media strategy development and follow up
At least 5 years experience leading development of media strategies and plans
Client-side experience an asset
Previous experience managing teams
University degree or college diploma in a related field
Ability to derive insight and optimization opportunities from data to build a strategic recommendation
Strong understanding of media channels and roles each plays within the media ecosystem
Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Growth mindset - open to feedback, helping to positively contribute to individual and group’s professional development
Excellent organisation and time management skills


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