National Communication and influence Manager
4 weeks ago
National Communication and influence manager
Mat leave cover: 12 months contract
Start date: Mid-June, 2024
ABOUT US AND ABOUT YOU
About Moët Hennessy
Our Maisons (Veuve Clicquot, Moët & Chandon, Dom Pérignon, Armand de Brignac, Ruinart, Krug, Chandon Garden Spritz, Estates & Wines, Hennessy, Glenmorangie, Ardbeg, Volcan De Mi Tierra, Belvedere Vodka) have a rich heritage built on uncompromising perfection and unique savoir-faire handed down from generation to generation. Our people constantly reinvent the future of our industry & deliver memorable experiences to our consumers, living the 5 values of Moët Hennessy: Sharing, Elegance, Epicureanism, Integrity, and Spirit of conquest. From the grape to the bottle, we offer a passionately stimulating environment and motivating career opportunities and are continuously looking for passionate talents
About Charton Hobbs
Charton Hobbs Inc., in addition to being one of the longest standing wine and spirit agencies in Canada, is also one of the largest privately owned national agencies. A family enterprise, Charton-Hobbs Inc. is dedicated to the advancement of the wine, spirit, and beer markets, through the representation of select producers, including Moët Hennessy across all provinces of Canada.
About You
You are a passionate communicator, eager to learn every day, to go the extra mile, you always put the brands first. You are a structured multitasker, with a strong ambition to deliver excellence. You have strong relationship building skills and a real drive for creativity. You are a team player; an excellent communicator and you are always positive and solution oriented.
The Mission
As the national communications + Influence Manager you will help develop, plan, and implement PR and earned social media strategies to promote and increase Moët Hennessy brand awareness and desirability, ensuring high qualitative positioning in the Canadian media landscape and growing our presence on social media platforms. You will execute Moët Hennessy internal and external communication strategies, acting as a partner to our PR agency. The role requires senior connection to a broader network, internally (with Maisons, brand teams and the regional marketing team) and externally nationally (journalists, influencers, key opinion leaders, etc.).
As part of the National marketing & communications team, you will support the National Brand Managers in building and implementing effective communications strategies to be rolled out from an earned media perspective. You will also lead internal communication initiatives and collaborate with the Leadership Team to create a strong People first culture.
This role reports to the Marketing and Communication Director for Moët Hennessy in Canada.
KEY RESPONSIBILITIES
Earned media
(With the support from our PR agency)
- Work in tandem with the Brand Teams to develop and implement annual communications plan and establish associated KPIs
- Manage Maison stakeholders by conveying the communications plan for each brand
- Lead relationship with PR Agency to achieve substantial growth in coverage (qualitative and quantitative)
- Build strong media relationships
- Manage and coordinate press trips, tastings and wider brand influence and media events
- Lead weekly Status meetings
- Ensure tracking of weekly/monthly monitoring reports by the agency
Influence
(With the support from our PR agency)
- Demonstrate a clear opinion on influencer strategy
- Build a network of industry and influential contacts
- Build strategic Friends of Brands programs
- Create local content opportunities with regional and national marketing teams
- Liaise with Maison Influence team on Influence opportunities
Influencer Management
(Lead by our agency)
- Ideation and mailer development
- Contract negotiations and writing
- Monthly management of ad hoc requests
- Tracking and reporting via digital tracking platform
- KPIs achievement
Qualifications, Skills, & Experience Required
Education:
- Bachelor of Communication or marketing degree or higher, or 5 or more years job experience relevant to luxury goods.
- Be able to travel frequently (domestic and international).
- Valid travel documents are mandatory.
Languages
Fluent in French and English
Professional experience & know-how:
- Five years of communications & PR experience minimum - ideally in luxury/culture/premium wines & spirits
- Professionally connected with strong ‘black book’
- Media savvy – demonstrate a clear understanding of the rapidly changing media and digital environment
- Fully proficient in all aspects of communications and PR
- Great communicator and motivator to achieve collaborative success
Personal & interpersonal skills
- Be a collaborative team player who is happy leading with initiative and rising to potential opportunities
- Demonstrate a creative mindset
- Outstanding communication skills both verbal and written in both French and English
Technical & Management skills:
- Ability to develop, implement and evaluate communication plans
- Experience in pitching and briefing media contacts
- Ability to manage external and internal stakeholders
- Develop technical knowledge of wines and spirits
Benefits:
- Competitive salary plus performance bonus commensurate with performance, experience.
The above information is representative of the work performed in this position; however, it is not all-inclusive. The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities.
Join our team and contribute to the success of our renowned brands
Charton Hobbs is an equal opportunity employer and welcomes candidates from diverse backgrounds to apply. We thank all applicants for their interest, however, only those selected for an interview will be contacted.
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