Manager, Social Media

3 months ago


Montréal, Canada Rudsak Inc. Full time

Rudsak is seeking a Manager of Social Media and Influencer Relations. The role is responsible for content development and influencer engagement as well as identifying social trends and insights for its respective markets.

The Manager of Social Media and Influencer Relations is an expert on social media platforms, community management, and reporting & insights. The role will partner with the marketing and creative team to create guidelines and playbooks on how to activate campaigns, and more. Additionally, this role will maintain the master content calendar, project manage asset development, paid and earned campaign setup and delivery.

**Specific Responsibilities For The Role Include The Following**
- Lead all aspects of Influencer/creator-led content development with end-to-end management and execution
- Content development, publishing, community management and listening for Rudsak social accounts (e.g., Meta, LinkedIn, Pinterest, Tiktok). Lead and oversee best practices and optimize content by channel type.
- Design and develop an earned ambassador program to scale social presence and amplify the reach and relevance of Rudsak
- Interact with influencers and consumers to ensure our Rudsak unique brand voice shines through in all social media posts
- Proactive Community Management to accelerate brand engagement
- Identify relevant and up-and-coming influencers through social media conversations
- Listen for trends and words consumers use around fashion, lifestyle and culture, different products, etc. to inform content marketing. Develop content “pillars” which act as a core of the content strategy, have utility for the customer and then spin derivative assets to drive demand.
- Lead the creation of paid influencer strategies to use and to execute on our own social channels
- Works collaboratively with the merchandising, Marketing and E-Commerce teams to ensure merchandise selected for content aligns with trends across all touchpoints

**Content Execution**
- Work as a liaison between multiple cross-functional groups to lead monthly digital content.
- Develop content briefs and collaborating and coordinating with in-house creative on end-to-end production of content, including visual assets and copy-writing.
- Maintain and update content calendars based on changes and updates from the organization, as well as our team’s timelines, process documents, and more.
- Owned branded content that have the objective to maximize engagement and reach. Own the planning, curation, management, and execution of creative and strategic posting across owned social accounts, including but not limited to Instagram, Instagram Stories, Reels, Tiktok, Youtube, Pinterest and LinkedIn.
- Assist with live coverage of and from events, PR and work with e-commerce team to cross-promote content as needed

**Additional Responsibility**:

- Maximize owned opportunities by providing support for day-to-day tasks required by our PR agencies.
- Collaborate on brand activations to fuel brand love and share of voice, adapting PR content for integration into social media planning.

**Reporting, Measurement and Analytics**
- Report content performance on a weekly, quarterly, and by-campaign basis.
- Deliver insights on industry/competitive news.
- Set up monthly cadence of insights share out meetings with all cross-functional partners.

**Job Requirements**
- Bachelor's degree required, preferably in communications, marketing or business
- Exposure to fashion, luxury, lifestyle and/or start-up experience highly preferred
- 3+ years' experience in social media, community management, and content creation for a consumer brand (in-house or agency)
- Self-starter able to adapt quickly to changes in priorities and multi-task multiple projects
- Able to prioritize and manage time effectively, and to balance competing demands and priorities in a very fast-paced environment
- Strong communication and collaboration skills
- Excellent problem-solving ability
- Professional and diplomatic style with a positive manner, attention to detail and a 'can do' attitude
- Excellent written skills
- KPI reporting/analysis experience required
- Ability to manage multiple vendors and work with business partners on new product launches and B2C specific action plans
- Advanced proficiency on Instagram, Facebook, Facebook Ad Manager, Pinterest and YouTube required
- Proficiency in social listening tools (e.g., Trackrr, Netbase, Crimson Hexagon)

**Core strengths of a successful Social Media Manager at RUDSAK**:
CONTENT CONDUCTOR: The Social Media & Influencer Relations Manager is an expert in this space who knows how to produce content. They aren't the single source of content creation; they know how to inspire and mobilize to work with various content creators-from influencers to Graphic Designers (who you will be partnered with).

COMMUNITY BUILDER: This expert will build and reinforce the community of loyal consumers in the Canada & US to cultivate a community of e


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