Marketing Campaign Manager

3 weeks ago

Toronto ON, Canada Delbridge Solutions Inc. Full time

Delbridge Solutions is one of North America’s fastest growing technology companies. With offices in Canada, USA, Europe, and Costa Rica, we provide world-class software solutions and implementation service for Performance Management, Data Management, Data Privacy, and Corporate Transformation Services. The majority of our clients are Fortune 1000 companies and trust Delbridge Solutions as a partner to support their business processes.

Marketing Campaign Manager

As a Marketing Campaign Manager, you will play a pivotal role in shaping and executing our annual demand marketing campaigns aligned with the Delbridge GTM strategy. This position requires a strategic thinker with a robust understanding of omnichannel marketing and the ability to drive cohesive, brand-consistent, compelling campaigns across multiple platforms.

Key Responsibilities
  • Annual Planning and Strategy Development: Create and oversee the annual plan for demand marketing campaigns, ensuring alignment with the Delbridge GTM strategy.
  • Omnichannel Marketing Strategy: Develop and implement a comprehensive marketing strategy that integrates marketing campaigns, product launches, evergreen content, events, and partnerships.
  • Collaboration and Stakeholder Management: Partner with sales and marketing stakeholders to define campaign messaging, target markets, buying personas, and behaviours.
  • Campaign Leadership: Lead the planning, development, and execution of demand marketing campaigns across various marketing channels, maintaining a consistent brand voice and identity.
  • Measurement and Reporting: Develop clear measurement plans and KPIs in collaboration with cross-functional teams. Routinely report on performance results, optimization strategies, and make data-driven recommendations for improvement.
  • Budget Management: Own the planning and management of campaign budgets, ensuring efficient allocation and utilization of resources.
Skills & Qualifications
  • 3+ years of B2B marketing experience as a Campaign Strategy Manager, Digital Marketing Manager or ABM marketer.
  • Proficiency in using Customer Relationship Management (CRM) software to manage and analyze customer interactions and data throughout the customer lifecycle.
  • Strong strategic thinking and analytical skills.
  • Proven experience in developing and implementing omnichannel marketing strategies.
  • Proficiency in budget management and performance reporting.
  • Ability to lead and influence cross-functional teams.
What will make you stand out
  • Audience Insight: Profound understanding of customer and prospect audiences at the company, team, and individual contributor levels.
  • Storytelling Ability: Exceptional storytelling skills with the capability to craft and adapt compelling messages that inspire prospects and customers to rethink their challenges.
  • Account Based Marketing (ABM): Proven experience in developing and implementing effective Account Based Marketing strategies and tactics.
As Delbridge Solutions grows, our leadership team is focused on
  • Fostering a collaborative environment because we believe that everyone here has a valuable contribution to make, and that together we can develop a deeper understanding of our position in the market and the needs of our clients.
  • Recognizing our people through quarterly rewards, performance bonuses and accelerated career paths. Whether you want to move up in Professional Services, across to Project Management, or Solution Architect, Delbridge Solutions wants to give you the chance to prove yourself - and we will recognize and reward your efforts.
If you want to join a fast-growing company that pivots based on market demand, Delbridge Solutions would love to start a conversation and learn more about you.

Delbridge Solutions welcomes and encourages applications from people with disabilities. Accommodation is available on request for candidates taking part in all aspects of the selection process.
#Hybrid #J-18808-Ljbffr

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